Strategic Retail Management and Brand Management

Trends, Tactics, and Examples

Doris Berger-Grabner

$80.95 $68.87

Paperback

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English

De Gruyter Oldenbourg
25 October 2021

Management: leadership & motivation; Sales & marketing management; Sales & marketing; Retail sector

Series: De Gruyter Studium

The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge.

This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business.

Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.

By: Doris Berger-Grabner
Imprint: De Gruyter Oldenbourg
Country of Publication: Germany
Dimensions: Height: 240mm, Width: 170mm,
Weight: 770g
ISBN: 9783110543834
ISBN 10: 3110543834
Series: De Gruyter Studium
Pages: 456
Publication Date: 25 October 2021
Audience: College/higher education , Primary , Primary
Format: Paperback
Publisher's Status: Active

Doris Berger-Grabner, IMC University of Applied Sciences Krems, Austria

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Strategic Retail Management and Brand Management

Trends, Tactics, and Examples

Doris Berger-Grabner

$80.95 $68.87

Paperback

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