New Market Entry for SMEs

Go-to-Market & Operations Design for the AI Era

Laszlo Gajo

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Paperback

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English

Laszlo Gajo
14 August 2025

International economics; Research & development management; Sales & marketing management

New Market Entry for SMEs: Go-to-Market & Operations Design for the AI Era is a practical field guide for founders and commercial leaders who are done guessing their way into new countries. Drawing on battle-tested frameworks-and today's AI capabilities-it turns expansion from a chaotic gamble into a repeatable, evidence-driven system.

Most SME expansions fail not for lack of courage, but for lack of structure. This book gives you that structure: a readiness screen that prevents costly false starts; leadership and team setups that protect the home market while you grow abroad; dynamic capabilities (sense → seize → reconfigure) powered by a modern tech backbone; a research rhythm that replaces ""big reports"" with weekly decisions; and risk management that builds resilience instead of bureaucracy. You'll move from analysis to engagement with pilots, partnerships, and pricing corridors you can defend.

Inside, you'll learn how to:

Decide when you're truly ready-and what to fix first-before committing cash and attention. Build AI-assisted market sensing and decision loops that keep you ahead of competitors. Run lean, continuous market intelligence (Market Pulse, Decision Briefs) that guides real choices. Choose entry paths, partners, and offers that fit local rules, culture, and economics. Balance ""hunting, farming, and fishing"" so you win revenue now while you earn authority for later.

If you lead an SME and need a rigorous, step-by-step way to enter new markets-without burning your team or your runway-this book is the playbook you've been looking for.

By: Laszlo Gajo
Imprint: Laszlo Gajo
Dimensions: Height: 229mm, Width: 152mm, Spine: 14mm
Weight: 358g
ISBN: 9798231479542
Pages: 266
Publication Date: 14 August 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

László Gajo is an accomplished B2B sales specialist with over 25 years of international business development experience. He is a doctoral student at VSE Prague University of Economics and Business, where he researches AI in B2B sales. He holds an MBA with a specialization in International Sales Strategy from UoPeople, a degree from the New York Institute of Photography, and is a certified Professional Business Coach. Throughout his career, he has successfully expanded into major markets across China, the USA, and the EU territories, generating millions in new revenue through innovative market penetration strategies. Fluent in English, Hungarian, and Serbo-Croatian, László brings a truly international perspective to business development. His expertise in AI implementation, strategic sales management, and team leadership makes him uniquely qualified to bridge the gap between traditional sales practices and cutting-edge technology in B2B environments. When not working, László enjoys fishing and pursuing his passion for photography.