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Sales & marketing

4,220 results

Hit Brands: How Music Builds Value for the World's Smartest Brands

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Hit Brands: How Music Builds Value for the World's Smartest Brands

Daniel Jackson, Richard Jankovich, Eric Sheinkop

Music; Business & Economics; Sales & marketing

Hardback

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of... [more]

$58.95  $7.00

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Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

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Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing...

D. Sutton

History: specific events & topics; Advertising

Paperback

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international... [more]

$51.95  $7.00

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All Eyes East: Lessons from the Front Lines of Marketing to China's Youth

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All Eyes East: Lessons from the Front Lines of Marketing to China's Youth...

Mary Bergstrom

Business & Economics; Sales & marketing

Hardback

All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world... [more]

$44.95  $5.00

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How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

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How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and...

John Westwood

Business & Economics; Sales & marketing; Advice on careers & achieving success

Paperback

Gain essential skills for career development with this step-by-step guide to improving your ability to research and write... [more]

$24.99

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The Business of Human Rights: Best Practice and the UN Guiding Principles

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The Business of Human Rights: Best Practice and the UN Guiding Principles...

Alex Newton

Politics & government; Sales & marketing; Environmental science, engineering & technology

Paperback

The spotlight of global scrutiny has shone particularly brightly on corporations' adverse impacts on human rights in recent... [more]

$62.99

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Disruptive Branding: How to Win in Times of Change

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Disruptive Branding: How to Win in Times of Change

Jacob Benbunan, Gabor Schreier, Benjamin Knapp

Business & Economics; Business strategy; Sales & marketing

Paperback

Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver... [more]

$53.99

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Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience Management

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Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience...

Chris Daffy

Business & Economics; Sales & marketing management; Sales & marketing

Paperback

Develop the skills to design and implement a sustainable customer loyalty improvement programme in your organization and be... [more]

$53.99

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Power Negotiating for Salespeople: Inside Secrets from a Master Negotiator

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Power Negotiating for Salespeople: Inside Secrets from a Master Negotiator...

Roger Dawson

Business & Economics; Sales & marketing

Paperback

Master negotiator Roger Dawson turns his attention to the person on the other side of the desk - the salesperson who's trying... [more]

$32.99

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Selling Skills for Complete Amateurs

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Selling Skills for Complete Amateurs

Bob Etherington

Business & Economics; Sales & marketing

Paperback

Everybody needs to be able to sell - this book shows that even total beginners can do so successfully. [more]

$25.95

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Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions

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Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions...

Simon Bailey, Andy Milligan

Business & Economics; Business innovation; Sales & marketing

Paperback

Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.... [more]

$34.99

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Amazon: How the World's Most Relentless Retailer will Continue to Revolutionize Commerce

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Amazon: How the World's Most Relentless Retailer will Continue to Revolutionize...

Natalie Berg, Miya Knights

Business strategy; E-commerce: business aspects; Sales & marketing; Retail sector

Paperback

Explore Amazon's disruptive new retail strategies, its impact on the wider eCommerce sector, and gain valuable lessons that... [more]

$52.99

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Secret Sauce: How to Pack Your Messages with Persuasive Punch

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Secret Sauce: How to Pack Your Messages with Persuasive Punch

Harry Mills, Mrs. Mills

Behavioural theory (Behaviourism); Business & Economics; Sales & marketing

Hardback

Today's noisy, digital world has undermined our ability to focus, resulting in new rules for creating persuasive messaging.... [more]

$32.95

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The Curse of Bigness: Antitrust in the New Gilded Age

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The Curse of Bigness: Antitrust in the New Gilded Age

Tim Wu

Business & Economics; Business & management; Corporate governance & responsibilities; Market research; Law as it applies to other professions; Competition law & Antitrust law

Paperback

From the man who coined the term net neutrality and who has made significant contributions to our understanding of antitrust... [more]

$27.95

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The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

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The Art of the Click: How to Harness the Power of Direct-Response Copywriting...

Glenn Fisher

Writing skills; Business & Economics; E-commerce: business aspects; Sales & marketing

Paperback

In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to... [more]

$34.99

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#Breakthrough: Unleash Your Remarkable Brand Value, Influence and Authority

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#Breakthrough: Unleash Your Remarkable Brand Value, Influence and Authority...

Doyle Buehler

Business & Economics; E-commerce: business aspects; Entrepreneurship; Sales & marketing

Paperback

What's your digital business advantage? #Breakthrough is for business innovators that want to transform their business online.... [more]

$19.99

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Tap: Unlocking the Mobile Economy

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Tap: Unlocking the Mobile Economy

Anindya Ghose

Business & Economics; Sales & marketing; WAP (wireless) technology

Paperback

How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies,... [more]

$37.99

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Exactly What to Say: The Magic Words for Influence and Impact

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Exactly What to Say: The Magic Words for Influence and Impact

Phil M. Jones

Business & Economics; Business communication & presentation; Sales & marketing

Paperback

Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of... [more]

$22.99

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The Reputation Game: The Art of Changing How People See You

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The Reputation Game: The Art of Changing How People See You

Rupert Younger, David Waller

Psychology; Economics; Business & management; Business communication & presentation; Sales & marketing; Public relations

Paperback

Your reputation affects everything, the opportunities that come your way in business and in life - learn the rules to life's... [more]

$19.99

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Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers

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Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing...

Robert Barnwell

Film, TV & Radio; Films, movies & cinema; Sales & marketing

Paperback

Create an irresistible... [more]

$62.99

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Customer Experience Innovation: How to Get a Lasting Market Edge

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Customer Experience Innovation: How to Get a Lasting Market Edge

Robert Dew

Business & Economics; Sales & marketing management; Customer services

Hardback

This book outlines innovative processes used to research, conceive and develop innovations in the Customer eXperience (CX)... [more]

$61.00

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The Mind Is Flat: The Remarkable Shallowness of the Improvising Brain

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The Mind Is Flat: The Remarkable Shallowness of the Improvising Brain

Department of Psychology Nick Chater (University of Warwick)

Psychology; Social, group or collective psychology; Cognition & cognitive psychology; Market research

Hardback

In a radical reinterpretation of how the mind works, an eminent behavioral scientist reveals the illusion of mental depth... [more]

$53.95

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The Modern Lawyer: Marketing Strategies, Tips & Tools

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The Modern Lawyer: Marketing Strategies, Tips & Tools

Mira Stammers

Sales & marketing; Jurisprudence & general issues

Paperback

The Modern Lawyer provides you with proven strategies, tips and tools that will help transform your practice from the inside... [more]

$39.95

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Storynomics: Story Driven Marketing in the Post-Advertising World

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Storynomics: Story Driven Marketing in the Post-Advertising World

Robert McKee, Thomas Gerace

Creative writing & creative writing guides; Writing & editing guides; Business & Economics; Management: leadership & motivation; Advertising

Hardback

Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership... [more]

$59.95

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Crushing It!: How Great Entrepreneurs Build Business and Influence - andHow You Can, Too

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Crushing It!: How Great Entrepreneurs Build Business and Influence - andHow...

Gary Vaynerchuk

Business & Economics; E-commerce: business aspects; Entrepreneurship; Management: leadership & motivation; Sales & marketing; Assertiveness, motivation & self-esteem

Paperback

If there's anything this book should teach you, it's that the only thing stopping you from achieving lasting career and life... [more]

$32.99

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The Truth Machine: The Blockchain and the Future of Everything

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The Truth Machine: The Blockchain and the Future of Everything

Paul Vigna, Michael J. Casey

Finance; E-commerce: business aspects; Sales & marketing; Computing: general

Hardback

From the authors of the fascinating The Age of Cryptocurrency, comes the definitive work on the Internet's next big thing:... [more]

$49.95

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