Tania Arakelian Doub is the CEO and Founder of Mindful Quadrant and the creator of The Disruptor's Quadrant, an innovative approach to selling that is redefining how we approach sales today. Recognizing a critical gap in traditional sales training, Tania designed The Disruptor's Quadrant to put the seller at the center, empowering them to harness their own purpose, motivations, and experiences to fuel their path to quota. This transformative framework guides sellers through four pivotal stages-Discover, Decide, Design, and Disrupt-encouraging them to declare big goals, make intentional choices, build strategic plans, and drive impactful change daily. Tania is recognized as one of the top 100 most powerful women in sales. Drawing on two decades of insights and hard-won experience, her work serves as a roadmap for anyone seeking an impactful career in sales. She has carried quota for over twenty years and understands the intense focus required to sustain momentum quarter after quarter. She also knows that focus isn't always consistent-and that this job is hard. Throughout her career, she has learned how to ""embrace your hard"" and has led transformative sales efforts at some of the most innovative SaaS companies in the world, including e-Dialog (eBay), Tealium, Segment (Twilio), and Salesforce. Known for her ability to navigate challenging deals and create value in demanding environments, Tania has left a lasting mark on how enterprise sales is approached across the industry. With Mindful Quadrant, she is changing the game by shifting the conversation from sales enablement to seller enablement-because you are more than your number, and it's finally time to step into your power.