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Advertising industry

118 results

New Female Tribes

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New Female Tribes

Rachel Pashley

Society & Social Sciences; Advertising & society; Gender studies: women; Political campaigning & advertising; Advertising industry

Hardback

How do you see women? In a global survey orchestrated over five years, over 8,000 women responded, aged seventeen to seventy... [more]

$49.99

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Social Media Measurement and Management: Entrepreneurial Digital Analytics

978/081/536/9780815363927.jpg

Social Media Measurement and Management: Entrepreneurial Digital Analytics...

Jeremy Harris Lipschultz

Media studies; Advertising industry

Paperback

This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz... [more]

$77.99

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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

978/113/835/9781138352643.jpg

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning,...

Helen Katz (Publicis Groupe, USA)

Media studies; Advertising; Advertising industry

Paperback

The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing... [more]

$101.00

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Social Media Measurement and Management: Entrepreneurial Digital Analytics

978/081/536/9780815363903.jpg

Social Media Measurement and Management: Entrepreneurial Digital Analytics...

Jeremy Harris Lipschultz

Media studies; Advertising industry

Hardback

This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz... [more]

$231.00

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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning,...

Helen Katz (Publicis Groupe, USA)

Media studies; Advertising; Advertising industry

Hardback

The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing... [more]

$252.00

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Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley

978/147/984/9781479846894.jpg

Social Media Entertainment: The New Intersection of Hollywood and Silicon...

Stuart Cunningham, David Craig

Media studies; Advertising industry

Paperback

How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little... [more]

$61.00

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Netflix Nations: The Geography of Digital Distribution

978/147/980/9781479804948.jpg

Netflix Nations: The Geography of Digital Distribution

Ramon Lobato

Advertising industry; Television technology

Paperback

How streaming services and internet distribution have transformed global... [more]

$49.99

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Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

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Frenemies: The Epic Disruption of the Advertising Industry (and Why This...

Ken Auletta

Advertising; Advertising industry

Paperback

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from... [more]

$32.99

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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

978/113/828/9781138281356.jpg

Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and...

Alexander Buhmann, Spiro Kiousis

Media studies; Advertising industry

Paperback

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields... [more]

$69.99

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Epica Book 31: Creative Communications

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Epica Book 31: Creative Communications

Epica Awards

Advertising; Advertising industry

Hardback

Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850 creative... [more]

$120.00

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Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media

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Electronic Word of Mouth as a Promotional Technique: New Insights from Social...

Shu-Chuan Chu (De Paul University, Chicago, USA), Juran Kim (Jeonju University, South Korea), Charles R. Taylor (Villanova University, USA)

Advertising & society; Advertising; Advertising industry; Digital lifestyle

Hardback

Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising... [more]

$242.00

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Mister Pulitzer and the Spider: Modern News from Realism to the Digital

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Mister Pulitzer and the Spider: Modern News from Realism to the Digital...

Kevin G Barnhurst

Reportage & collected journalism; History of the Americas; Society & Social Sciences; Media studies; Advertising industry

Paperback

A spidery network of mobile online media has supposedly changed people, places, time, and their meanings. A prime case is... [more]

$53.99

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The Advertising Handbook

978/113/867/9781138678835.jpg

The Advertising Handbook

Jonathan Hardy, Iain Macrury, Helen Powell (University of East London, UK)

Advertising; Advertising industry

Paperback

Revised edition of The advertising handbook, 2009. [more]

$73.99

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Native Advertising: Advertorial Disruption in the 21st-Century News Feed

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Native Advertising: Advertorial Disruption in the 21st-Century News Feed...

Lisa Lynch

Media studies; Advertising industry

Hardback

Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations.... [more]

$94.99

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The Advertising Handbook

978/113/867/9781138678828.jpg

The Advertising Handbook

Jonathan Hardy, Iain Macrury, Helen Powell (University of East London, UK)

Advertising; Advertising industry

Hardback

Revised edition of The advertising handbook, 2009. [more]

$242.00

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Strategic Writing: Multimedia Writing for Public Relations, Advertising and More

978/113/803/9781138037120.jpg

Strategic Writing: Multimedia Writing for Public Relations, Advertising...

Charles Marsh, PhD. (University of Kansas, USA), David W. Guth, Bonnie Short

Communication studies; Advertising industry

Paperback

In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing... [more]

$108.00

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Advertising: What Everyone Needs to Know (R)

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Advertising: What Everyone Needs to Know (R)

Mara Einstein (Professor of Media Studies, Professor of Media Studies, Queens College)

Society & Social Sciences; Advertising & society; Advertising; Advertising industry; Advertising, marketing & sponsorship law

Paperback

Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the... [more]

$22.95

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Strategic Writing: Multimedia Writing for Public Relations, Advertising and More

978/113/803/9781138037106.jpg

Strategic Writing: Multimedia Writing for Public Relations, Advertising...

Charles Marsh, PhD. (University of Kansas, USA), David W. Guth, Bonnie Short

Communication studies; Advertising industry

Hardback

In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing... [more]

$210.00

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Media Localism: The Policies of Place

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Media Localism: The Policies of Place

Christopher Ali

Communication studies; Media studies; Advertising industry

Paperback

We live in a boosterish era that exhorts us to play local and buy local. But what does it mean to support local media? How... [more]

$51.99

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Remaking the News: Essays on the Future of Journalism Scholarship in the Digital Age

978/026/203/9780262036092.jpg

Remaking the News: Essays on the Future of Journalism Scholarship in the...

Israel Rodriguez-Giralt

Advertising & society; Advertising industry; Impact of science & technology on society

Hardback

Leading scholars chart the future of studies on technology and journalism in the digital age. [more]

$79.00

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Digital Advertising

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Digital Advertising

Andrew John McStay

Media studies; Advertising; Advertising industry

Paperback

This core textbook addresses structural change in the advertising industry, its legal and political environment, and the ways... [more]

$66.95

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Marketing In A Week: Be A Successful Marketer In Seven Simple Steps

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Marketing In A Week: Be A Successful Marketer In Seven Simple Steps

Eric Davies

Sales & marketing; Advertising industry

Paperback

Learn in a week, what the experts learn in a lifetime. [more]

$20.99

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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

978/113/814/9781138145276.jpg

The Codes of Advertising: Fetishism and the Political Economy of Meaning...

Sut Jhally

Communication studies; Cultural studies; Advertising industry

Hardback

Analyses the role played by advertising in the cultural economy of modern society, from both cultural and economic perspectives.... [more]

$242.00

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Promotional Screen Industries

978/041/583/9780415831628.jpg

Promotional Screen Industries

Paul Grainge, Catherine Johnson

Advertising; Cinema industry; Advertising industry

Hardback

From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared,... [more]

$231.00

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Advertising: Critical Approaches

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Advertising: Critical Approaches

Chris Wharton (Northumbria University, UK)

Media studies; Advertising industry

Paperback

This title explores a broad range of critical theories and perspectives to shed new light on the organisation, workings, and... [more]

$88.99

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