PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

Close Notification

Your cart does not contain any items

Living Large

The World Of Harold Mitchell

Harold Mitchell

$69.95   $59.49

Hardback

Not in-store but you can order this
How long will it take?

QTY:

English
MELBOURNE UNIVERSITY PRES
01 September 2009
Living Large explores Harold Mitchell's remarkable personal journey from son of a sawmiller to owner of a $100 million business, rubbing shoulders with Australia's most powerful people.

When Harold was sixteen, he secured a job at a Melbourne advertising agency just by virtue of having travelled the furthest for the interview. Living Large traces Mitchell's journey as media buyer inside several agencies to his brave decision to start in 1976 his own media-buying operation, a radical and, to the established agencies, highly unpopular move.

Mitchell went on to become Australia's biggest media buyer. His business journey led to close friendships with the two Kerrys, Packer and Stokes, and a long relationship with the Packer family. His passion for the arts saw him experience some colourful moments with Gough Whitlam, Dame Elisabeth Murdoch, Dudley Moore and folk singer Odetta.

Living Large reveals Harold's loves- family, a great business deal, a brilliantly produced TV commercial, and dislikes- disloyalty, laziness and business yobbos, and presents guidance for young business executives trying to make it in the jungle.

Part autobiography, part guidebook, Living Large gets into the mind of one of Australia's most intriguing business identities.

By:  
Imprint:   MELBOURNE UNIVERSITY PRES
Country of Publication:   Australia
Dimensions:   Height: 240mm,  Width: 161mm,  Spine: 35mm
Weight:   422g
ISBN:   9780522856576
ISBN 10:   0522856578
Pages:   320
Publication Date:  
Audience:   General/trade ,  General/trade ,  ELT Advanced ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Unspecified

Harold Mitchell's career in advertising started at seventeen when he left West Gippsland for Melbourne with GBP 2 in his pocket and found a job as an office boy in an ad agency. By the time he was thirty-three he was running the media buying operations of Masius Wynne Williams, Australia's third-biggest ad agency. In 1976 he opened Mitchell & Partners, now the largest independently owned media buying agency in Australia, of which he remains chairman and sole owner.

See Also