Narrative Advertising Models and Conceptualization in the Digital Age

Recep Ylmaz

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Hardback

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English

Information Science Reference
01 February 2017

Advertising; Advertising industry

The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored.

Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.

By: Recep Ylmaz
Imprint: Information Science Reference
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 22mm
Weight: 1.253kg
ISBN: 9781522523734
ISBN 10: 1522523731
Pages: 360
Publication Date: 01 February 2017
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Recep Yılmaz, Ondokuz Mayis University, Turkey.