PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY
Aubrey Malden is an award-winning copywriter, who has served up his creative genius in London, Brussels and Johannesburg. Amongst his 96 advertising and marketing awards are 4 British IPA Effectiveness Awards, The Gold American Effectiveness Award, and The Direct Marketing Effectiveness Award for Innovation and the only BAFTA to be awarded for a Television Commercial. He has written for the marketing press, appeared on national TV and radio and having worked as a top Creative Director in three international advertising agencies and as a CEO in another International advertising agency in the UK, he is currently a partner at The Forensic Marketing Company and advises his clients on their strategies and executions to help develop their brands and deliver a better ROI. He also helps ad and media agencies pitch for new business, and has a staggering 75% success rate.
Preface By John Tyleeformer associate editor Campaign Magazine, London.When I began writing for Campaign magazine, the London-based weekly bible of the advertising industry, more than a quarter of a century ago, it was still just possible to claim -- and many did -- that advertising was the most fun you could have while still keeping your clothes on. The outrageously camp creative director of one the UK's biggest agencies even challenged that popular notion by sending me a Christmas card with a picture of himself lying naked on a sheepskin rug with only a bottle of Bollinger protecting his modesty. I was immensely relieved to discover that I wasn't the sole recipient of this bit of seasonal goodwill to all men.It's hard to imagine that stories like this -- along with the ones that Aubrey Malden has to tell in this book -- would be as plentiful today as they were back then. This was a time when advertising could still accommodate exasperating geniuses like Malden's one-time boss David Ogilvy. A man of compelling but also unswervingly hidebound views, Ogilvy was not a man who tolerated dissent -- as Malden's story about Ogilvy, Paul McCartney and the soundtrack for a World Wildlife Fund commercial hilariously underlines.
