The Profit Secret

How to sell more at a higher margin

Bob Hayward, Nick Baldock

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Paperback

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English

Panoma Press
10 December 2020

Business strategy; Management & management techniques; Sales & marketing management; Business negotiation; Sales & marketing

Want to know the secret of selling at a higher margin?

This book will explain how

Whether you are completely new to sales or have many years’ experience as a business owner, The Profit Secret reveals something that has been hiding in full view for years, something that frequently means we lose out on profit, even though we win the sale. This book has a wealth of ideas, mechanisms and strategies to challenge conventional thinking about how to sell profitably. Remember: sales are vanity; profit is sanity.

This book will help you to: • Identify the right market to sell to the right people • Improve your conversion ratio from interest to order • Build a powerful value proposition for your company • Avoid price pressure • Defend and justify your price more effectively • Build stronger customer loyalty

By: Bob Hayward, Nick Baldock
Imprint: Panoma Press
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 140mm, Spine: 10mm
Weight: 179g
ISBN: 9781784529116
ISBN 10: 1784529117
Pages: 288
Publication Date: 10 December 2020
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Bob Hayward is the author of three bestselling books, a highly regarded international consultant, trainer and speaker. Having started seven businesses he has a wealth of practical experience to address the needs of salespeople and business owners. Nick Baldock who sadly died in 2014 was an international speaker and sales improvement consultant. He had clients across the globe whom he helped become more efficient at converting sales effort into more profitable sales results.

Reviews for The Profit Secret: How to sell more at a higher margin

No matter what business you’re in, a crucial aspect of your business is sales and this book will help you to sell more, more often, and at a better price. The authors directly and brilliantly tackle the timeless challenge that anyone and everyone in business faces – being asked to drop the price. Read this book and save yourself from years of headaches and lost revenue that can too often result from stressful, back-and-forth, price-negotiation situations. -- Dr Ivan Misner, NY Times Bestselling Author, CEO and Founder of BNI, the largest business networking club The authors have put together in this book an essential toolkit for anyone in sales and negotiations, this is a must read. -- Jim Hetherton, VP International Operations, On Track International The business that can define and develop its value chain will be the one that will survive the economic difficulties. This book is a toolkit that will give any sales team the knowledge and skills on how to present a professional proposition. The process steps are simple, logical – based on practical experience and best of all – they work! -- Will Doherty, Training Specialist DNATA Emirates Airlines The authors have a gem of a book. Super, highly practical advice that when followed will close more sales and generate a stack of repeat business. -- Richard Denny, Author of Selling to Win Described by The Times newspaper as “The master of professional salesmanship”. Your ability to sell higher priced products against lower priced competition is the key to more sales and higher income – and the book shows you how to do it. -- Brian Tracy, Author of The Psychology of Selling This book is a great tool for any businesses that are looking to defend their margins. -- James Caan, BBC’s Dragons’ Den The best book I’ve read on sales – directly tackling a problem for many businesses, being asked to drop the price. Whatever you sell, this book will save you a fortune by reducing the number and amount of discounts you would have given away. -- Thomas Power, Business is Personal