The Art of Persuasion

Winning Without Intimidation

Bob Burg

$39.99

Hardback

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English

Sound Wisdom
21 May 2019

Business negotiation; Sales & marketing; Advice on careers & achieving success; Assertiveness, motivation & self-esteem

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right?

After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you.

One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause.

The Winning principles you will learn include:

Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom

Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!

By: Bob Burg
Imprint: Sound Wisdom
Country of Publication: United States
Edition: Not for Online
Dimensions: Height: 216mm, Width: 140mm, Spine: 13mm
Weight: 24g
ISBN: 9781640951198
ISBN 10: 1640951199
Pages: 238
Publication Date: 21 May 2019
Recommended Age: From 0 to 99 years
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Introduction Chapter 1: Winning Without Intimidation Chapter 2: Learning the Art of Persuasion Chapter 3: Know You, Like You, Trust You Chapter 4: Make People Feel Good About Themselves Chapter 5: Everything is Negotiable Chapter 6: How to Deal With Difficult People Chapter 7: The Art of Persuasion in Action Chapter 8: What Sets You Apart From the Rest Chapter 9: Nuggets of Wisdom Learned Along the Way Chapter 10: Beyond Business

Bob Burg shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including Fortune 500 companies, franchises, and numerous direct sales organizations. Bob regularly addresses audiences ranging in size from 50 to 16,000 -- sharing the platform with notables including today's top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. Although for years he was best known for his book Endless Referrals, over the past few years it's his business parable. The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers. The Go-Giver, a The Wall Street Journal and BusinessWeek Bestseller, has sold over 700,000 copies. Since its release it has consistently stayed in the top 25 on 800CEOREAD's Business Book Bestsellers List. It has been translated into 21 languages. It was rated #10 on Inc. Magazine's list of the Most Motivational Books Ever Written, and was on HubSpot's 20 Most Highly Rated Sales Books of All Time. The American Management Association named Bob one of the Top 30 Leaders in Business and he was named one of the Top 200 Most Influential Authors in the World by Richtopia.

Reviews for The Art of Persuasion: Winning Without Intimidation

"""Bob Burg has done it! This new book is dynamic, delightful, and abundantly full of every tip you will ever need to MASTER the art of positive persuasion. Be wise. Buy a carton! Give them to your own sales team and all your clients, too."" - Dottie Walters, author of Speak & Grow Rich"