This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest ""manuals"" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
By:
Floyd Y. Keeler, Albert E. Haase Imprint: Routledge Country of Publication: United Kingdom Dimensions:
Height: 234mm,
Width: 156mm,
Spine: 17mm
Weight: 453g ISBN:9781138997653 ISBN 10: 113899765X Series:Routledge Library Editions: Marketing Pages: 314 Publication Date:21 December 2015 Audience:
College/higher education
,
Professional and scholarly
,
Primary
,
Undergraduate
Format:Paperback Publisher's Status: Active