The Personal Branding Playbook: Turn Your Personality Into Your Competitive Advantage

— —

Amelia Sordell

The Personal Branding Playbook

Turn Your Personality Into Your Competitive Advantage

Amelia Sordell

$30.95

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Capstone Publishing Ltd
05 December 2024

E-commerce: business aspects; Business communication & presentation; Sales & marketing; Public relations

Take control of your personal brand and become a person of influence today.

Everyone has a personal brand. You have a personal brand with the people you work with, the people you love, the people who serve you your morning coffee and the people who you greet on your morning commute. Every single interaction we have builds a picture of who we are as a person - a personal brand. But what that personal brand looks like depends on whether or not you're willing to take control of your own narrative, or allow other people to write it for you.

Written by Amelia Sordell, founder of one of the world's leading personal branding agencies, The Personal Branding Playbook: Turn your personality into your competitive advantage reveals the strategy and tactics Amelia used to build a reach of over 100 million people and a 100% inbound model. This tactical guidebook will first show you how to take control of your personal brand and build an entirely authentic reputation that drive real results. It's strategic take on leveraging your personality to win great clients, attract awesome opportunities and accelerate your personal and professional growth.

The Personal Branding Playbook draws on Amelia's real life experience to show how you to:

Craft your story. Design your personal brand strategy. Share your story with the world online. Build a community of loyal fans, not followers. Drive inbound leads, opportunities and introductions. Position you as the option, not just an option in your market.

Engaging, practical and refreshingly honest, The Personal Branding Playbook: Turn your personality into your competitive advantage is packed with real failures, successes, lessons and strategies from the author, Amelia Sordell's life. This book is the ultimate guide to helping CEOs to freelancers and students leverage their unique personality to gain advantage, and become a person of influence.

By: Amelia Sordell
Imprint: Capstone Publishing Ltd
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm, Spine: 18mm
Weight: 272g
ISBN: 9780857089830
ISBN 10: 0857089838
Pages: 240
Publication Date: 05 December 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Acknowledgements xvii Introduction xxi 1 Reputation at scale 1 2 Defining your why 19 3 What is a good brand strategy? 35 4 Challenge the norm 51 5 Finding friends not followers 69 6 What are you known for? 81 7 Content 97 8 Creating your visual brand 117 9 Building a community, not a following 127 10 Building systems 149 11 Building brand equity 169 12 The future of branding is personal 181 Conclusion: just f**king post it! 185 About the author 187 Notes 189 Index 191

Amelia Sordell is one of the top personal branding strategists globally. Working with FTSE 250, Fortune 100, and VC-backed start-ups, Amelia has built a 7-figure personal branding business, Klowt, off the strategies and tactics taught in this book. Amelia lives with her two children in Hertfordshire, U.K. Learn more about working with Amelia at ameliasordell.com.