This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest ""manuals"" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
By:
Floyd Y. Keeler, Albert E. Haase Imprint: Routledge Country of Publication: United Kingdom Dimensions:
Height: 234mm,
Width: 156mm,
Spine: 18mm
Weight: 750g ISBN:9781138794382 ISBN 10: 1138794384 Series:Routledge Library Editions: Marketing Pages: 314 Publication Date:22 August 2014 Audience:
College/higher education
,
Professional and scholarly
,
Primary
,
Undergraduate
Format:Hardback Publisher's Status: Active