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Relationship Marketing by Christian Grönroos at Abbey's Bookshop,
Relationship Marketing
— —
Christian Grönroos Vibrant Publisher

Relationship Marketing

Christian Grönroos,  Vibrant Publisher

$208.95   $167.44

Hardback

Not in-store but you can order this
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English
Vibrant Publishers
06 February 2025
Sales & marketing; Market research
Explore the transformative potential of Relationship Marketing with this comprehensive book by Christian Grönroos, a thought leader in the field of marketing. This essential guide delves into the principles of building and maintaining meaningful relationships with customers, emphasizing the shift from transactional marketing to value-driven, long-term partnerships.

Grönroos introduces groundbreaking concepts, such as the role of trust and commitment, the importance of internal marketing, and the integration of customer relationship management systems. Backed by real-world examples and research-based insights, this book offers actionable strategies for businesses to achieve customer loyalty and competitive advantage.

Whether you're a student, marketing professional, or business leader, this book equips you with the tools to foster sustainable relationships that benefit both companies and their customers. Embrace the future of marketing with practical insights into relationship-building that drive growth and create lasting value. Start your journey towards marketing excellence today!
By:   ,
Imprint:   Vibrant Publishers
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 16mm
Weight:   526g
ISBN:   9781636513904
ISBN 10:   1636513905
Pages:   268
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

Christian Grönroos is EMERITUS Professor of Service and Relationship Marketing at Hanken School of Economics, Finland. He is initiator and Past Chair of the Board of the research and knowledge center, Centre for Relationship Marketing and Service Management (CERS), of this business university. He holds a Honorary Docorate at Åbo Akademi University, Finland. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

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