Global Marketing

Yoram(jerry) Wind, Vibrant Publishers

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Hardback

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English

Vibrant Publishers
07 March 2025

Business strategy; Market research

Competing in international markets requires more than just translating a message-it demands a deep understanding of cultural, economic, and technological forces shaping consumer behavior worldwide. Global Marketing by Yoram (Jerry) Wind offers a strategic roadmap for businesses looking to expand beyond domestic borders.

This book explores how companies can navigate diverse markets, adapt to cultural differences, and leverage digital transformation for global reach. Wind presents frameworks for market entry strategies, localization versus standardization, and international branding while addressing the impact of global supply chains, trade policies, and emerging economies.

With real-world case studies and research-backed insights, Global Marketing equips entrepreneurs, executives, and marketers with tools to create effective cross-border strategies. Readers will learn how to assess market potential, tailor value propositions, and build sustainable global brands. Whether you're scaling a startup or managing a multinational corporation, this book provides the knowledge needed to thrive in today's interconnected economy.

By: Yoram(jerry) Wind, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 19mm
Weight: 603g
ISBN: 9781636514086
ISBN 10: 1636514081
Pages: 324
Publication Date: 07 March 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Yoram (Jerry) Wind joined Wharton in 1967 with a doctorate from Stanford and since 2017 hasbeen the Lauder Professor Emeritus and Professor of Marketing. Among his many innovations at Wharton, he founded the Wharton ""Think Tank"" - The SEI Center for Advanced Studies in Management and directed it for three decades. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.