Collecting, Luxury, and the Production of Consumer Desire

Russell W Belk, Vibrant Publishers

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Hardback

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English

Vibrant Publishers
27 June 2025

Behavioural economics; Market research

Collecting, Luxury, and the Production of Consumer Desire delves into the psychological, social, and cultural drivers behind people's fascination with rare and luxurious goods. In this book, Russell W. Belk explores the motivations and meanings behind collecting objects-from vintage cars to designer handbags-and how these practices shape and reflect our sense of status, identity, and aspiration.

Belk unpacks the emotional power of scarcity, the allure of exclusivity, and the symbolic value attached to high-end goods. He also examines how marketers and cultural forces manufacture desire, elevate certain objects to luxury status, and create powerful narratives that fuel consumer cravings. Collecting is framed not simply as accumulation, but as a deeply personal and often spiritual pursuit.

This book is essential for scholars and practitioners interested in luxury branding, consumer desire, and the sociology of objects. It is part of the Legend in Consumer Behavior series, presenting Belk's critical insights on the psychology of ownership and the cultural construction of value.

By: Russell W Belk, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 24mm
Weight: 744g
ISBN: 9781636515243
ISBN 10: 163651524X
Pages: 434
Publication Date: 27 June 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Russell W. Belk is Distinguished Research Professor and Kraft Foods Canada Chair in Marketing at the Schulich School of Business, York University. A prolific scholar with over 600 publications, Belk is known for his interpretive approach to understanding consumer culture. His concepts of the extended self, materialism, and sharing have become foundational in consumer behavior literature. Vibrant Publishers, based in Colorado, is known for publishing high-quality academic content that simplifies complex topics in management, test prep, and technology. With the Legend in Consumer Behavior series, Vibrant brings together the world's most respected marketing thinkers in comprehensive collections.