Bargains! PROMOTIONS

Close Notification

Your cart does not contain any items

Rational Madness: The Essence of Brand Storytelling by Juuso Kalliala at Abbey's Bookshop,
Rational Madness: The Essence of Brand Storytelling
— —
Juuso Kalliala

Rational Madness

The Essence of Brand Storytelling

Juuso Kalliala

$66.99

Paperback

Not in-store but you can order this
How long will it take?
English
Business Expert Press
31 December 2025
Sales & marketing
Rational Madness: The Essence of Brand Storytelling is a book for marketing professionals who want to bring their brand to the heart of the conversation and to the center of attention. This book dives into the essence of influence and demonstrates, through concrete examples, that successful (brand) storytelling is always deeply rooted in psychology and in understanding people's deepest motivations.

Above all, this book is a tribute to creativity and storytelling. Humanity itself is a story, and we live through stories. Rational Madness is more relevant than ever, as carefully crafted narratives are currently shaping the fate of humankind. We rise and fall by the power of narrative. That's why this is not just a book about marketing; it's a book that believes brands can have an impact on the future of humanity.
By:  
Imprint:   Business Expert Press
Country of Publication:   United States
Dimensions:   Height: 229mm,  Width: 152mm, 
ISBN:   9781637429006
ISBN 10:   1637429002
Pages:   108
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Juuso Kalliala is a seasoned marketing communications professional with over 20 years of experience. He built a long career as a copywriter in various advertising agencies in Finland, including international network agencies such as BBDO Helsinki, Wunderman Thompson, and TBWA\Helsinki. For the past five years, he has served as a Creative Lead at Finland's largest company, S Group. He is a passionate brand storyteller who enjoys all kinds of narratives. A dedicated reader, he immerses himself in literature daily, primarily fiction. Lately, like so many others, he has been concerned about the polarization of the world and the troubling developments for humanity, even in Western democracies.

Reviews for Rational Madness: The Essence of Brand Storytelling

If I were Elliot Hill, CMO of Nike, this is the one book I'd be reading right now. It reignites belief in the power of brand, sharpens the urgency for a stronger narrative, and delivers the concrete ideas for marketers they need to win. Naturally, this would be a good read to the agency people as well.--Marco Mäkinen, Chief Strategy Officer and Partner at TBWA Helsinki


See Also

Rational Madness: The Essence of Brand Storytelling

Ridiculously Easy to Do Business...

A practical guide to giving customers...

David Avrin

Paperback

$32.99 

In Stock 😊

ADD +
Rational Madness: The Essence of Brand Storytelling

Built to Fail

The Inside Story of Blockbuster's...

Alan Payne

Paperback

$31.95  $25

Not in-store but you can order this

ADD +
Rational Madness: The Essence of Brand Storytelling

Principles of Marketing Analytics...

Understand Data-Driven Decision-Making...

Ijeoma Onwumere

Paperback

$82.95 

Not in-store but you can order this

ADD +
Rational Madness: The Essence of Brand Storytelling

Presenting Virtually

Communicate and Connect with Online...

Patti Sanchez

Paperback

$46.95 

Not in-store but you can order this

ADD +
Rational Madness: The Essence of Brand Storytelling

Marketing for Libraries and Information...

Systems and Developments

Jean-Philippe Accart (Reims, France)...

Hardback

$273.95 

Not in-store but you can order this

ADD +
Rational Madness: The Essence of Brand Storytelling

Perfect Phrases for Sales Presentations...

Linda Eve Diamond

Paperback

$63.95 

Not in-store but you can order this

ADD +