Marketing for Libraries and Information Services

Systems and Developments

Jean-Philippe Accart (Reims, France)

$273.95

Hardback

Forthcoming
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English

ISTE Ltd
26 September 2025

Library, archive & information management; Sales & marketing; Non-profitmaking organisations

Series: ISTE Invoiced

This book explores how marketing strategies – used in businesses and organizations – can be applied to promote libraries by placing users at the heart of every decision. It positions the library within a rich and diverse cultural ecosystem that includes bookstores, publishers, professional associations, magazines, and museums. In today’s landscape, the user experience (UX), once exclusive to retail and digital industries, is now a shared priority across these sectors, and a key component of modern library marketing.

From audience research and satisfaction surveys to loyalty-building strategies, cutting-edge digital tools, and the rise of AI-driven practices, the book examines the evolving face of library marketing. Drawing on insights from experts across Europe (notably the Netherlands) and the French-speaking world (Canada, France, Belgium and Switzerland), it offers a comprehensive and forward-thinking look at the new challenges and opportunities shaping the profession today.

Edited by: Jean-Philippe Accart (Reims France)
Imprint: ISTE Ltd
Country of Publication: United Kingdom
ISBN: 9781836690160
ISBN 10: 1836690169
Series: ISTE Invoiced
Pages: 192
Publication Date: 26 September 2025
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Forthcoming

Jean-Philippe Accart is a consultant and trainer at JP ACCART Formation Conseil. He has worked in the field of information sciences in France and Switzerland for several decades, with the aim of creating and developing innovative services and sharing his vision for the future of libraries.