Built to Fail

The Inside Story of Blockbuster's Inevitable Bust

Alan Payne

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Paperback

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English

Lioncrest Publishing
09 March 2021

Economics & Business; Sales & marketing

How does an iconic brand die?

For more than two decades, Blockbuster was America's favorite way to watch movies. Millions of customers visited more than eight thousand stores around the globe every week, providing more data about movie audiences than anyone in history had ever owned.

If any company should have predicted the disruptive forces coming down the pike, it was Blockbuster. But as new threats emerged, none of its five CEOs had answers, and the company collapsed long before its time.

Built to Fail tells the complete inside story of Blockbuster's meteoric rise and catastrophic fall. Beneath the surface of explosive growth lay a shaky foundation of financial difficulty, tunnel vision, and missed opportunities.

Written by Alan Payne, the man who built the longest-lasting Blockbuster franchise chain in the country, Built to Fail is a cautionary tale for today's disruptive marketplace, explaining why Blockbuster was a broken company long before Netflix ever streamed a single movie.

By: Alan Payne
Imprint: Lioncrest Publishing
Dimensions: Height: 229mm, Width: 152mm, Spine: 15mm
Weight: 399g
ISBN: 9781544517766
ISBN 10: 1544517769
Pages: 270
Publication Date: 09 March 2021
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Alan Payne spent thirty-one years in the movie rental business, the last twenty-five of those as a Blockbuster retail franchisee. He took over a small group of Blockbuster stores in 1993 and grew it into one of the largest and most successful chains in the company. He finally closed his last store in 2018, more than eight years after Blockbuster filed for bankruptcy.