Perspectives on Consumer Choice

Name: Perspectives on Consumer Choice
Price: 101.37 AUD
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ISBN: 9781137501196

From Behavior to Action, from Action to Agency

Gordon R. Foxall

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Hardback

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English

Palgrave Macmillan
21 October 2016

Consumerism; Social, group or collective psychology; Market research; Organisational theory & behaviour

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.

By: Gordon R. Foxall
Imprint: Palgrave Macmillan
Country of Publication: United Kingdom
Edition: 1st ed. 2016
Dimensions: Height: 210mm, Width: 148mm, Spine: 24mm
Weight: 5.409kg
ISBN: 9781137501196
ISBN 10: 1137501197
Pages: 326
Publication Date: 21 October 2016
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Introduction.- Chapter 1 Explaining Consumer Choice.- Chapter 2 Consumer Choice as Behavior.- Chapter 3 Beyond Behaviorism.- Chapter 4 The Ascription of Intentionality.- Chapter 5 Intentional Psychologies.- Chapter 6 Consumer Choice as Action.- Chapter 7 Consumer Choice as Decision: Micro-Cognitive Psychology.- Chapter 8 Consumer Choice as Decision: Macro-Cognitive Psychology.- Chapter 9 Consumer Choice as Decision: Meso-Cognitive Psychology.- Chapter 10 Consumer Choice as Agency.- Bibliography.- Index.

Gordon Foxall is Distinguished Research Professor at Cardiff University, UK, and Visiting Professor of Economic Psychology at Durham University, UK. A Fellow of the Academy of Social Science, the British Psychological Society, and the British Academy of Management, he has authored some two dozen books and over 300 papers and chapters.