Aristotle's Guide to Self-Persuasion: How Ancient Rhetoric Can Help You Change Your Life

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Jay Heinrichs

Aristotle's Guide to Self-Persuasion

How Ancient Rhetoric Can Help You Change Your Life

Jay Heinrichs

$45

Hardback

Forthcoming
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English

Particular Books
14 October 2025

Memoirs; Communication studies; Popular philosophy; Psychology; Social, group or collective psychology; Assertiveness, motivation & self-esteem

Show yourself who's in charge using the original art of persuasion - from the New York Times bestselling author of Thank You for Arguing

Rhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies. Here, Heinrichs shows us how these persuasive tools, invented by the likes of Aristotle and Cicero, and honed over more than three thousand years, can sway your most difficult audience- yourself.

Illustrated with examples from history and pop culture - Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie - Aristotle's Guide to Self-Persuasion tests the tools of persuasion and asks- Can the same techniques that seduce lovers, sell diet books and overturn governments help us achieve our most desired goals?

Filled with entertaining and scientific studies that showcase the life-changing power of language, Aristotle's Guide to Self-Persuasion will teach you how to be the most successful person you can be, just by talking to yourself.

By: Jay Heinrichs
Imprint: Particular Books
Country of Publication: United Kingdom
Dimensions: Height: 222mm, Width: 138mm, Spine: 40mm
Weight: 500g
ISBN: 9780241705735
ISBN 10: 0241705738
Pages: 208
Publication Date: 14 October 2025
Audience: General/trade , College/higher education , Professional and scholarly , ELT Advanced , Primary
Format: Hardback
Publisher's Status: Forthcoming

Jay Heinrichs is the bestselling author of Thank You for Arguing and How to Argue with a Cat. He has written for dozens of publications, including The New York Times magazine, Vice and the Huffington Post, and won numerous journalism awards. He has taught persuasion to college and university editors at Ivy League universities, NASA, and the Pentagon. He runs the acclaimed blog Figarospeech.com, as well as the rhetoric site ArgueLab.com.

Reviews for Aristotle's Guide to Self-Persuasion: How Ancient Rhetoric Can Help You Change Your Life

Praise for Jay Heinrichs: Thankfully, Mr Jay Heinrichs is here, to explain how rhetoric can help you win more in life, and generally have a more harmonious relationship with people around you * Mr Porter * Jay Heinrichs knows a thing or two about arguing * The Times * Colourful, instructive, illuminating... a romp through the rules of rhetoric * Guardian * Jay Heinrichs is one of the world’s leading students of Aristotelian rhetoric * Bloomberg *