Perspectives on Consumer Choice

Name: Perspectives on Consumer Choice
Price: 101.37 AUD
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ISBN: 9781349699001

From Behavior to Action, from Action to Agency

Gordon R. Foxall

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Paperback

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English

Palgrave Macmillan
05 September 2018

Consumerism; Social, group or collective psychology; Market research; Organisational theory & behaviour

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.

By: Gordon R. Foxall
Imprint: Palgrave Macmillan
Country of Publication: United Kingdom
Edition: 1st ed. 2016
Dimensions: Height: 210mm, Width: 148mm,
Weight: 454g
ISBN: 9781349699001
ISBN 10: 1349699004
Pages: 326
Publication Date: 05 September 2018
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Gordon Foxall is Distinguished Research Professor at Cardiff University, UK, and Visiting Professor of Economic Psychology at Durham University, UK. A Fellow of the Academy of Social Science, the British Psychological Society, and the British Academy of Management, he has authored some two dozen books and over 300 papers and chapters.