Organizational Design for Marketing Futures

Roy Hayhurst, Gordon Wills, James Mann Peter Cooke , Saddik Saddik

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Hardback

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English

Routledge
10 April 2018

Sales & marketing

Series: Routledge Library Editions: Management

This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.

By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing’s task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.

By: Roy Hayhurst, Gordon Wills
Associate editor: James Mann Peter Cooke, Saddik Saddik
Imprint: Routledge
Country of Publication: United States
Volume: 31
Dimensions: Height: 216mm, Width: 138mm,
Weight: 453g
ISBN: 9780815370055
ISBN 10: 0815370059
Series: Routledge Library Editions: Management
Pages: 218
Publication Date: 10 April 2018
Audience: College/higher education , Professional and scholarly , Further / Higher Education , A / AS level
Format: Hardback
Publisher's Status: Active

Introduction and Purpose; 1. Marketing’s Future Tasks – Some Scenarios 2. Historical Development of Marketing Organizations 3. British Organizational Status Quo 4. Organizational Transfer – Organizational Development; Appendices; Index

Roy Hayhurst, Gordon Wills