Organizational Design for Marketing Futures

Roy Hayhurst, Gordon Wills, James Mann Peter Cooke , Saddik Saddik

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English

Routledge
29 October 2019

Sales & marketing

Series: Routledge Library Editions: Management

This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.

By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing’s task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.

By: Roy Hayhurst, Gordon Wills
Associate editor: James Mann Peter Cooke, Saddik Saddik
Imprint: Routledge
Country of Publication: United States
Dimensions: Height: 216mm, Width: 138mm,
Weight: 453g
ISBN: 9780815370079
ISBN 10: 0815370075
Series: Routledge Library Editions: Management
Pages: 218
Publication Date: 29 October 2019
Audience: College/higher education , Professional and scholarly , Further / Higher Education , A / AS level
Format: Paperback
Publisher's Status: Active

Roy Hayhurst, Gordon Wills