Marketing Theory

Christian Grönroos, Vibrant Publishers

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Paperback

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English

Vibrant Publishers
06 February 2025

Sales & marketing; Market research

Marketing Theory by Christian Grönroos offers an insightful exploration into the core foundations and evolving paradigms of marketing as a discipline. This thought-provoking book challenges traditional perspectives and introduces innovative concepts that emphasize value creation, customer relationships, and service-centric approaches.

Grönroos examines the historical development of marketing theories, highlighting the shift from product-focused models to customer-oriented frameworks. He also addresses emerging trends, including the integration of digital technology and the importance of ethical marketing practices in modern business.

Packed with academic rigor and practical applications, this book equips readers with the tools to critically analyze and implement effective marketing strategies. It provides valuable perspectives for students, researchers, and professionals who seek a deeper understanding of marketing principles and their relevance in today's competitive landscape.

If you're looking to strengthen your theoretical foundation while embracing innovative ideas in marketing, this essential work by Christian Grönroos is a must-read. Enhance your knowledge and transform your marketing strategies today!

By: Christian Grönroos, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 11mm
Weight: 290g
ISBN: 9781636513911
ISBN 10: 1636513913
Pages: 212
Publication Date: 06 February 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Christian Grönroos is EMERITUS Professor of Service and Relationship Marketing at Hanken School of Economics, Finland. He is initiator and Past Chair of the Board of the research and knowledge center, Centre for Relationship Marketing and Service Management (CERS), of this business university. He holds a Honorary Docorate at Åbo Akademi University, Finland. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.