Research Methodology

Research Design and Data Analysis

Naresh K Malhotra, Publishers

$208.95 $167.44

Hardback

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English

Vibrant Publishers
29 March 2025

Management decision making; Market research

Master the fundamentals of research design and data analysis with Research Methodology: Research Design and Data Analysis, a key volume in the Legend in Marketing series by Naresh Malhotra. This book delves into the principles of designing effective research studies, ensuring accurate data collection, analysis, and interpretation.

Covering critical topics such as sampling techniques, experimental design, survey methods, and statistical evaluation, this collection provides researchers and professionals with a structured approach to developing reliable and actionable insights. Malhotra's influential work is accompanied by expert commentaries from distinguished scholars, offering fresh perspectives on the evolving landscape of data-driven decision-making in marketing and business.

Whether you are a researcher, student, or practitioner, this book equips you with the knowledge and methodologies essential for conducting high-quality research. Gain a deeper understanding of quantitative and qualitative analysis to drive strategic business decisions.

Order now and refine your research expertise!

By: Naresh K Malhotra, Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 25mm
Weight: 753g
ISBN: 9781636514246
ISBN 10: 1636514243
Pages: 440
Publication Date: 29 March 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Dr. Naresh K. Malhotra is Senior Fellow, Georgia Tech CIBER and Regents Professor Emeritus, Scheller College of Business, Georgia Institute of Technology, USA. He is Chairman of the Emerging Markets Conference Board the Lead Program Co-Chair of the annual conferences organized by the Board. He has published more than 140 papers in major refereed journals. In addition, he has also published numerous refereed articles in the proceedings of major conferences. In addition, he has also published numerous refereed articles in the proceedings of major national and international conferences. Several articles have received best paper research awards. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.