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Marketing Management and Policy

Naresh K Malhotra Vibrant Publishers

$171.95   $137.28

Paperback

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English
Vibrant Publishers
29 March 2025
Strategic Marketing Decisions for a Changing Business Landscape!
Marketing Management and Policy by Naresh Malhotra provides a comprehensive exploration of marketing strategies, policies, and frameworks that drive business success. This volume in the Legend in Marketing series delves into the fundamental principles of marketing management, addressing critical topics such as market positioning, competitive strategy, pricing models, and branding policies.

With insights drawn from decades of research, this book examines how businesses formulate and implement effective marketing policies to stay ahead in dynamic markets. It also covers regulatory considerations, ethical marketing practices, and the evolving role of technology in shaping marketing decisions.

This essential resource is designed for marketing professionals, business strategists, policymakers, and researchers looking to refine their marketing approaches and create sustainable growth strategies.

���� Master the art of marketing management-get your copy today!
By:   ,
Imprint:   Vibrant Publishers
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 18mm
Weight:   449g
ISBN:   9781636514291
ISBN 10:   1636514294
Pages:   336
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Dr. Naresh K. Malhotra is Senior Fellow, Georgia Tech CIBER and Regents Professor Emeritus, Scheller College of Business, Georgia Institute of Technology, USA. He is Chairman of the Emerging Markets Conference Board the Lead Program Co-Chair of the annual conferences organized by the Board. He has published more than 140 papers in major refereed journals. In addition, he has also published numerous refereed articles in the proceedings of major conferences. In addition, he has also published numerous refereed articles in the proceedings of major national and international conferences. Several articles have received best paper research awards. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

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