Marketing Research

Name: Marketing Research
Price: 350 AUD
Availability: OutOfStock
ISBN: 9781350442771

Delivering Customer Insight

Alan Wilson (University of Strathclyde, UK)

$350

Hardback

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English

Bloomsbury Academic
19 March 2026

Business & management; Sales & marketing; Market research

Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process.

This text equips students with the skills needed to interpret research and use their findings to effect meaningful change. Keeping digital data and internet research at its heart, it details the main stages of the research process, covering both quantitative and qualitative methods. A plethora of case studies and examples helps students grasp the practical applications of theory.

This textbook is ideal for use on marketing research courses at undergraduate, postgraduate and MBA levels.

New to the 5th edition: - Updated cases, examples and business environment terminology incorporating recent developments in the industry - New feature within each chapter setting out the potential role of artificial intelligence - Expanded material on experimental research and virtual test markets

Accompanying free online resources designed to support teaching and learning can be found at www.bloomsburyonlineresources.com/marketing-research

By: Alan Wilson (University of Strathclyde UK)
Imprint: Bloomsbury Academic
Country of Publication: United Kingdom
Edition: 5th edition
Dimensions: Height: 260mm, Width: 214mm, Spine: 32mm
Weight: 1.180kg
ISBN: 9781350442771
ISBN 10: 1350442771
Pages: 448
Publication Date: 19 March 2026
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

Alan Wilson is Professor of Marketing at the University of Strathclyde Business School, UK. He is an examiner for the Market Research Society.

Reviews for Marketing Research: Delivering Customer Insight

Contemporary, fully updated and founded on insight bridging both academia and the world of the market research industry. * Fiona Spotswood, University of Bristol Business School, UK * The 5th edition has retained the strengths in the 4th edition, with updates on the use of AI in marketing research. This update is timely and necessary. * Liyuan Wei, University of Southampton Business School, UK * Great resource for anyone looking to understand the fundamentals of marketing research in an approachable, incremental manner. * Mayank Anand, Binghamton University, USA * The book’s flexible structure makes it easy to adapt for different marketing research courses. Grounded in data science and enriched with AI insights, it equips students with skills to master the research process and thrive in the digital era of marketing. * Abu Bakar Sade, Putra Business School, Malaysia *