Mastering the Message House

A Comprehensive Guide for Product Marketers

Adam Breakey

$35.95 $30.46

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Cardinal Gate Press
20 August 2025

E-commerce: business aspects; Sales & marketing; Market research

Summary
Details

Mastering the Message House: A Comprehensive Guide for Product Marketers

Great messaging isn't a luxury-it's a necessity. In today's crowded market, products need not just to be great; they need to be understood. That's where the Message House comes in.

In Mastering the Message House, veteran product marketer Adam Breakey breaks down this proven framework, helping you craft messaging that resonates with your audience, aligns your team, and drives results. Learn how to build a structured, repeatable messaging strategy that makes your value proposition impossible to ignore.

Inside, you'll discover:

✅ How to craft a powerful core message that captures your product's unique value

✅ The key supporting pillars that reinforce your message and speak to different audiences

✅ Proof points and evidence that turn claims into credibility

✅ Real-world examples and templates to make applying the framework easy

Whether you're launching a new product, refreshing your brand, or simply tired of messaging that falls flat, this book is your practical guide to creating messaging that sticks-and succeeds.

By: Adam Breakey
Imprint: Cardinal Gate Press
Dimensions: Height: 216mm, Width: 140mm, Spine: 12mm
Weight: 272g
ISBN: 9798218629434
Pages: 232
Publication Date: 20 August 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active