Bargains! PROMOTIONS
Karina Karn, MSc, is a Spanish-British brand strategist whose work is driven by a single, powerful question: how are brands chosen. Hersearch for the answer led her into consumer psychology, shaping an innovative perspective rooted in behavioural science that goes beyond generic marketing approaches.With over a decade of experience working across B2B companies and global brands, her work makes the invisible triggers of human decision-making actionable for brand strategy and positioning. Her academic foundation, which includes a Master's degree from a leading European university, has been pressure-tested in some of the world's most demanding commercial environments.She is a trusted expert within the NewtonX network, working with Fortune 500 brands, and a regular voice on London's keynote stages, broadcast media and industry publications.
Consumer Decision-Making Processes...
Hardback
$344.95 $275.85
Not in-store but you can order this
The Differential Impact of Investor...
A Three-Factor Model Approach
Paperback
$206.95 $165.78
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The Consuming Instinct
What Juicy Burgers, Ferraris, Pornography,...
Hardback
$50.99
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How Confidence Works
The new science of self-belief
Paperback
$35
Not in-store but you can order this
