Franchise Fame: An insider’s marketing guide to incremental growth and soaring success for franchisors...

— —

Dani Peleva

Franchise Fame

An insider’s marketing guide to incremental growth and soaring success for franchisors

Dani Peleva

$35.95 $30.33

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Rethink Press
11 April 2022

Sales & marketing management; Franchises

IN A CROWDED MARKETPLACE, HOW DOES YOUR FRANCHISE STAND OUT FROM THE COMPETITION AND ATTRACT BUYERS?

Forget everything you think you know about franchise marketing. Franchise Fame introduces the Five Fs Franchise Marketing model and walks you through the steps to implement it in your business, enabling you to achieve sustainable growth and franchise fame.

Packed with best practice tips, case studies and real-life experiences, this book will help you grow your franchise in territories you never even dreamed of. Learn how to:

Maintain a full sales funnel with high-quality leads who want to invest in your franchise Identify and select the right candidates with whom to partner Sustain high performance and satisfaction within your existing network of franchisees Build and maintain an impeccable franchise reputation Select the best team players to achieve your goals without breaking the bank or sacrificing your work–life balance

By: Dani Peleva
Imprint: Rethink Press
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 140mm, Spine: 9mm
Weight: 205g
ISBN: 9781781336786
ISBN 10: 1781336784
Pages: 164
Publication Date: 11 April 2022
Audience: General/trade , Professional and scholarly , ELT Advanced , Undergraduate
Format: Paperback
Publisher's Status: Active

Foreword - Introduction - PART 1 SETTING THE SCENE - 1 Foundations - 2 The Promise - PART 2 THE FIVE FS IN DEPTH - 3 Fantastic Reputation - 4 Franchisee Network - 5 Focused Team - 6 Full Funnel - 7 Finding The Fit - PART 3 IMPLEMENTATION AND SCALING UP - 8 Sustainable Growth And Success - 9 Next Steps - Conclusion - Acknowledgements - The Author

Dani Peleva led the marketing and branding teams of a global franchise brand before establishing her own award-winning franchise marketing agency, gaining invaluable experience and knowledge of franchise marketing both client- and agency-side. She has worked with global franchisors from UK, Europe, Australia and South America, some of which have more than 2,600 locations worldwide. With a deep understanding of the challenges and pain points most franchisees experience, Dani has developed a unique model that addresses and resolves these issues.

Reviews for Franchise Fame: An insider’s marketing guide to incremental growth and soaring success for franchisors

‘Dani has brilliantly summarised the most important principles of franchise marketing into a comprehensive and easy-to-follow system. This is a must-read for any franchisor looking to grow a strong and engaged network. I now keep the Five Fs of franchise marketing on my desk to make sure I am always aligned with my strategic goals.’ — Jenny Farenden, Franchise Marketing Director ‘If you want fifteen years of condensed franchising experience in one book, this is it. Dani shares her experience and knowledge in a phenomenal way, setting every franchise up for success and holding your hand along the journey!’ — Jennifer Hadjieva, Business Consultant