The Pocket MBA

A Woman's Playbook for Succeeding in Business

Jodi Cottle (University of Auckland, New Zealand)

$24.95

Paperback

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English

John Wiley & Sons Australia Ltd
28 June 2023

Entrepreneurship; Franchises; Small businesses & self-employed

Set yourself up for business success with this pocket-sized playbook

Packed with research, stories, and practical tools you can apply immediately, The Pocket MBA is an essential handbook for taking your business and your leadership to the next level. From mansplaining to motherhood, women face unique challenges when it comes to running a successful business. But whatever challenges you personally face, The Pocket MBA shares the insightful tips and strategies that will give you a head-start as a leader, manager, and owner.

In four accessible parts, you’ll uncover the key components for a rock-solid team and a booming business. Whether you’re going it on your own or you’re working with a franchise, you’ll learn effective ways to:

Lead yourself: Learn how to align your leadership with your values, and how to ground and centre yourself so that you can respond more effectively to challenges. Lead your team: Get tips for recruiting and coaching staff so you can forge a happy, motivated, high-performing team of employees (who want to stick with you!). Lead your clients: Learn the framework that will keep your clients happy and returning again and again—generating more positive reviews and word-of-mouth. Lead your business: Discover practical models and metrics for assessing your ideas and making those critical business decisions.

Perfect for busy women in any industry, The Pocket MBA is a short and sweet playbook that will help you grow your business into a thriving, profitable enterprise.

By: Jodi Cottle (University of Auckland New Zealand)
Imprint: John Wiley & Sons Australia Ltd
Country of Publication: Australia
Dimensions: Height: 213mm, Width: 137mm, Spine: 18mm
Weight: 249g
ISBN: 9781394194575
ISBN 10: 1394194579
Pages: 240
Publication Date: 28 June 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Foreword ix About the Author xiii Introduction xv Part I: Leading Yourself 1 1 Leadership mindset 5 2 VACAS leadership styles 19 3 Understanding your brain for effective leadership 39 4 SCARE: An organisational neuroscience leadership model 55 Case Study: Janine Allis and Boost Juice 72 Top Tips: Leading Yourself 77 Part II: Leading Your People 81 5 Recruiting staff and developing high performance 87 6 Development and coaching models 105 Case Study: Natalie Brennan and Muffin Break 116 Top Tips: Leading Your People 119 Part III: Leading Your Customers 123 7 Setting your business apart 127 8 The Sustainable Competitive Advantage framework 143 Case Study: Z Energy 155 Top Tips: Leading Your Customers 160 Part IV: Leading Your Business 163 9 Strategic models for business and finance 169 Case Study: Strong Pilates 180 Top Tips: Leading Your Business 184 Conclusion 187 References and further reading 191 Case study resource list 193 Index 197

JODI COTTLE, MBA, is an award-winning entrepreneur and small-business owner. She currently operates a high-performing business within the world’s largest aesthetics franchise network, Laser Clinics Australia. She earned her Master of Business Administration at the University of Auckland in New Zealand.