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An Introduction to Franchising by Robert Webber (De Montfort University, Leicester) at Abbey's Bookshop,
An Introduction to Franchising
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Robert Webber (De Montfort University, Leicester) Webber, Toni, Christine

An Introduction to Franchising

Robert Webber (De Montfort University, Leicester),  Webber, Toni, Christine

$84.99

Paperback

Not in-store but you can order this
How long will it take?
English
Red Globe Press
10 December 2012
Franchises
An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book.

With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model.

An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business.
By:   , , ,
Imprint:   Red Globe Press
Country of Publication:   United Kingdom
Dimensions:   Height: 234mm,  Width: 156mm,  Spine: 15mm
Weight:   408g
ISBN:   9780230361645
ISBN 10:   0230361641
Pages:   288
Publication Date:  
Audience:   College/higher education ,  Primary
Format:   Paperback
Publisher's Status:   Active

ROBERT WEBBER is a Senior Lecturer in Franchising and Entrepreneurship at De Montfort University, UK.

Reviews for An Introduction to Franchising

'If you are contemplating franchising, you must not miss this book - easy to understand, it highlights many of the 'trials and tribulations' inherent to the franchise model. A much needed addition to the far too small list of well-written franchise guides!' - Dr. Marko Grunhagen, Lumpkin Distinguished Professor of Entrepreneurship, Eastern Illinois University, USA


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