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The Blueprint For Franchising A Business by Steven S. Raab at Abbey's Bookshop,
The Blueprint For Franchising A Business
— —
Steven S. Raab Gregory Matusky

The Blueprint For Franchising A Business

Steven S. Raab,  Gregory Matusky

$74.95

Hardback

Not in-store but you can order this
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English
John Wiley & Sons Inc
29 October 1987
Franchises
Franchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company's chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering. And he reveals the pros and cons of franchising, the six basic indicators of franchising success, how to structure a franchise, and how to sell a franchise.
By:   ,
Imprint:   John Wiley & Sons Inc
Country of Publication:   United States
Dimensions:   Height: 243mm,  Width: 166mm,  Spine: 23mm
Weight:   567g
ISBN:   9780471856177
ISBN 10:   0471856177
Pages:   256
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Further / Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Franchising in Today's Economy. The Rise of a Marketing System. Evaluating Yourself as a Franchisor. Is your Business Franchisable? The Five Factors for Franchise Success. The Rewards of Franchising. The Disadvantages of Franchising. Structuring your Franchise--An Overview. Defining your Franchise Offering: Some Basic Elements. What Obligations to Assume: The Franchisor as Servant. Controlling your Franchise System. Selling your Franchise. One Last Look at Legalities. Selected Management Issues.

Steven S. Raab and Gregory Matusky are the authors of The Blueprint For Franchising A Business, published by Wiley.

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