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Famous Overnight: How the Internet Manufactures Global Celebrities in 24 Hours by Usama Bajwa at Abbey's Bookshop,
Famous Overnight: How the Internet Manufactures Global Celebrities in 24 Hours
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Usama Bajwa

Famous Overnight

How the Internet Manufactures Global Celebrities in 24 Hours

Usama Bajwa

$51.95   $46.98

Hardback

Paperback

Not in-store but you can order this
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English
Rk Books Publication
15 April 2026
Behavioural economics; Advice on careers & achieving success
How the Internet Manufactures Global Celebrities in 24 HoursWhat if fame isn't earned anymore-but engineered?

In today's digital world, a single post can transform an unknown individual into a global sensation within hours. But behind every viral moment lies something far more powerful than luck: a system designed to capture attention, trigger emotion, and amplify visibility at scale.

Famous Overnight pulls back the curtain on the hidden mechanics of modern fame.

Drawing from psychology, neuroscience, and the architecture of social media platforms, this book reveals how the internet doesn't just discover talent-it actively manufactures celebrities through algorithms, engagement loops, and human behavior.

Inside this book, you'll discover:

The psychology of virality-why people can't stop watching, sharing, and engaging How platforms like TikTok, Instagram, YouTube, and X are structured to amplify content exponentially The 24-hour fame cycle, from obscurity to peak virality-and what happens next The role of algorithms, data, and engagement metrics in deciding who gets seen Why emotion, controversy, and social proof spread faster than truth The hidden risks and realities behind instant fame-and how to navigate them

This is not just a book about going viral. It's a deep exploration of how attention works in the digital age-and how influence is built, lost, and reshaped in real time.

Whether you are a content creator, entrepreneur, marketer, or simply curious about the forces shaping modern culture, Famous Overnight gives you the tools to understand-and potentially leverage-the system behind instant fame.

Because in today's world, the question is no longer if someone can become famous overnight...

It's how-and what comes after.
By:  
Imprint:   Rk Books Publication
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 13mm
Weight:   417g
ISBN:   9789699797705
ISBN 10:   9699797703
Pages:   136
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

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