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Ethical Marketing for Shifting Consumer Behaviors and Values by Ahmed Rageh Ismail at Abbey's Bookshop,
Ethical Marketing for Shifting Consumer Behaviors and Values
— —
Ahmed Rageh Ismail

Ethical Marketing for Shifting Consumer Behaviors and Values

Ahmed Rageh Ismail

$442.95   $353.98

Paperback

Not in-store but you can order this
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English
Business Science Reference
13 February 2026
Behavioural economics; Business ethics; Sales & marketing
As consumer behaviors and values continue to evolve toward greater social and environmental consciousness, ethical marketing has emerged as a crucial strategy for businesses aiming to build trust and long-term loyalty. Today's consumers are increasingly concerned with issues such as sustainability and corporate responsibility, prompting brands to rethink traditional marketing approaches. Ethical marketing goes beyond the messaging; it emphasizes honesty and a commitment to doing good. In this shifting landscape, companies that align their practices with the values of their audience are better positioned not only to succeed commercially but also to contribute meaningfully to positive societal change. Ethical Marketing for Shifting Consumer Behaviors and Values explores how shifting consumer behaviors, social responsibility pressures, and global economic challenges impact marketing. This book examines the ethical and sustainability dimensions of modern marketing. Covering topics such as consumer behavior, ethical marketing, and marketing values, this book is an excellent resource for marketing professionals, academics, policy makers, and tech developers.
Edited by:  
Imprint:   Business Science Reference
Country of Publication:   United States
Dimensions:   Height: 254mm,  Width: 178mm, 
ISBN:   9798337360294
Pages:   426
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

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