Inviting Depth

""Practical, compassionate, and profoundly human, this book shows how small gestures-curiosity, transparency, humility-can unlock the depth every researcher seeks. It's a reminder that genuine connection is the most powerful research tool we have."" -Nicole Bacchus, Senior Director of Research, Thumbtack ""This book is a beautiful reminder that interviews aren't transactions or just a means to an end. Inviting Depth captures the intangibles that first drew me to the social sciences: human connection. It's what gives our work, and our lives, meaning. What resonated most with me is the book's deep reverence for the participant. Inviting Depth is an inspiring and necessary reminder that deep, authentic connections with interview participants aren't just valuable-they're essential to uncovering meaningful insight."" -Vanessa Whatley, UX Research Director, Twilio ""Inviting Depth offers an indispensable path to put humanity back into research when it's needed most. The authors share 28 smart, practical techniques for practicing empathy. It's a refreshing invitation to slow down, connect deeply, and rediscover the joy and meaning that come from truly seeing the people we study."" -John Douglass, Senior Director, Consumer Insights, Nike ""Inviting Depth is a book that reminds you why this work matters. It shows how empathy, care, and genuine connection with participants can transform interviews into spaces of trust and discovery. As someone who's spent years leading and mentoring researchers, I found its techniques both practical and quietly profound. It serves as a guide not just to better conversations, but to a more human way of doing research."" -Naomi Grewal, PhD, Director of Research, LinkedIn ""The skill of interviewing is usually taught as more of an art than a science, but Inviting Depth manages to articulate what often goes unspoken. The authors have delivered a deeply practical guide to the secrets of successful research interviews."" -Brandy Parker, Senior Design Director, IDEO