Neuromarketing in the Age of AI

Name: Neuromarketing in the Age of AI
Price: 507.62 AUD
Availability: OutOfStock
ISBN: 9798337311524

Thomas Heinrich Musiolik, Adrian David Cheok

$634.95 $507.62

Hardback

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English

Igi Global Scientific Publishing
04 March 2026

Behavioural economics; Sales & marketing; Artificial intelligence

Summary
Details

Neuromarketing in the age of AI represents a powerful integration of cognitive science and the advancement of technology, reshaping the way brands understand and influence consumer behavior. As artificial intelligence (AI) accelerates the ability to process data and decode emotional responses, marketers can craft more personalized and impactful experiences. This evolving landscape raises both remarkable opportunities and important ethical considerations, challenging organizations to balance innovation with responsibility. Neuromarketing in the Age of AI explores the way these latest technologies can enable organizations to decode consumers' hidden desires and motivations. This book examines the latest approaches and perspectives on neuromarketing and artificial intelligence. Covering topics such as AI, consumer behavior, and marketing, this book is an excellent resource for business organizations, marketers, educators, and graduates.

Edited by: Thomas Heinrich Musiolik, Adrian David Cheok
Imprint: Igi Global Scientific Publishing
Dimensions: Height: 254mm, Width: 178mm, Spine: 33mm
Weight: 1.243kg
ISBN: 9798337311524
Pages: 400
Publication Date: 04 March 2026
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active