Develop and refine your comprehensive online marketing plan
With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you’ll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement.
Build and implement a winning digital plan for your brand Learn how to establish an online presence with social media Turn online prospects into loyal customers Target consumers in any market segment and age bracket
Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.
By:
Stephanie Diamond
Imprint: For Dummies
Country of Publication: United States
Edition: 2nd edition
Dimensions:
Height: 234mm,
Width: 188mm,
Spine: 48mm
Weight: 1.111kg
ISBN: 9781119931959
ISBN 10: 1119931959
Pages: 800
Publication Date: 23 December 2022
Audience:
General/trade
,
ELT Advanced
Format: Paperback
Publisher's Status: Active
Introduction 1 Book 1: Creating Your Digital Marketing Strategy 5 Chapter 1: Developing Your Overall Digital Strategy 7 Chapter 2: Grabbing Your Customer’s Attention 25 Chapter 3: Discovering Your Business Model and Brand 39 Chapter 4: Deciding which Marketing Campaign to Create 67 Chapter 5: Crafting Offers That Sell 81 Chapter 6: Planning B2B Campaign Success 103 Book 2: Understanding the Importance of the Customer Experience 119 Chapter 1: Interacting with Customer Data 121 Chapter 2: Uncovering Buyer Personas 131 Chapter 3: Structuring the Buyer’s Journey 147 Chapter 4: Embracing Sales Enablement 165 Book 3: Marketing Using Artificial Intelligence (AI) 175 Chapter 1: Transforming Digital Marketing Using Artificial Intelligence 177 Chapter 2: Using AI Tools to Maximize Customer Reach and Service 195 Book 4: Dipping into Content Creation 221 Chapter 1: Creating Your Content Plan 223 Chapter 2: Reviewing Content Types 237 Chapter 3: Understanding the Customer’s Intent 255 Chapter 4: Creating Content That Tells a Story 275 Chapter 5: Defining Your Content Framework Using Processes and Systems 285 Chapter 6: Targeting Content for Your B2B Audience 299 Book 5: Implementing Channel Promotions 323 Chapter 1: Identifying Paid, Earned, Shared, and Owned Media 325 Chapter 2: Using Search Marketing 339 Chapter 3: Using Social Bookmarks, News, and Share Buttons 363 Chapter 4: Considering Email Marketing 385 Book 6: Targeting Your Work with Influencers 411 Chapter 1: Communicating with Influencers 413 Chapter 2: Collaborating to Win 431 Chapter 3: Engaging Influencers Using the “Three Cs” 449 Chapter 4: Succeeding with Influencer Marketing 463 Chapter 5: Getting Creative 473 Chapter 6: Working with an Influencer Agency 481 Book 7: Meta/Facebook/Instagram Marketing 487 Chapter 1: Delving into Facebook Marketing 489 Chapter 2: Creating a Facebook Marketing Plan 511 Chapter 3: Advertising and Selling on Facebook 529 Chapter 4: Uniting Facebook with Other Social Media 541 Chapter 5: Getting into Instagram for Business Marketing 555 Chapter 6: Looking at Facebook Live 579 Book 8: Deploying Other Social Media 591 Chapter 1: Leveraging Social Media 593 Chapter 2: Working with Twitter 609 Chapter 3: Looking at YouTube 623 Chapter 4: Reviewing Pinterest 633 Chapter 5: Growing Your Business with TikTok 657 Chapter 6: Using Marketing Techniques on LinkedIn 681 Book 9: Analyzing Data for Success 697 Chapter 1: Looking Back at Your Business Model and Scaling your Brand 699 Chapter 2: Reassessing Your Strategy 715 Chapter 3: Reviewing Ongoing Improvement for B2B Marketing 723 Chapter 4: Achieving Maximum ROI 733 Index 743
Stephanie Diamond is a marketing thought leader with 20+ years of experience. She is the founder of Digital Media Works, Inc., an online marketing company. She is the coauthor of Facebook Marketing For Dummies, Social Media Marketing For Dummies, and Content Marketing Strategies For Dummies.
