PRIZES to win! PROMOTIONS

Close Notification

Your cart does not contain any items

Behind the Buy

Real Brand Stories, Hidden Strategies, and Consumer Truths

Soumaya Askri Qian Long Kweh Zakariya Chabani Jawad Asif

$85.95   $73.43

Paperback

Not in-store but you can order this
How long will it take?

QTY:

English
Notion Press Media Pvt. Ltd
04 September 2025
Unlocking Brands, Shaping Behaviors: A Casebook on Contemporary Consumer Realities.

From cult-favorite skincare lines and legacy footwear brands to green architecture and digital learning platforms, this book delves into twenty vivid case studies that reflect the evolving relationship between brands, values, and modern consumers. Drawing on real-world business scenarios across the MENA region and beyond, each chapter combines

strategic insights with cultural context to reveal how trust, identity, and technology influence buying behavior and brand loyalty.

Whether you're a business student, marketing professional, or curious reader, this collection offers a fresh lens on what it means to connect, innovate, and lead in today's experience-driven economy.
By:   , ,
Imprint:   Notion Press Media Pvt. Ltd
Dimensions:   Height: 279mm,  Width: 216mm,  Spine: 16mm
Weight:   726g
ISBN:   9798898269586
Pages:   230
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

See Also