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E-Marketing and Consumer Behavior: Trends and Insights from Northeast India by Tapati Sarmah at Abbey's Bookshop,
E-Marketing and Consumer Behavior: Trends and Insights from Northeast India
— —
Tapati Sarmah

E-Marketing and Consumer Behavior

Trends and Insights from Northeast India

Tapati Sarmah

$142.95   $113.97

Paperback

Not in-store but you can order this
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English
Eliva Press
09 October 2025
Sales & marketing
The way consumers shop, interact, and make purchasing decisions has been revolutionized by digital marketing. E-Marketing and Consumer Behavior: Trends and Insights from Northeast India explores how consumers in this culturally rich and diverse region are responding to the growing influence of online marketing. From social media advertisements to influencer-driven promotions, mobile commerce, and personalized recommendations, this book uncovers how digital strategies shape consumer preferences and behaviors. It highlights key consumer concerns such as trust in online platforms, the impact of digital payment systems, and the role of cultural identity in shaping online shopping habits. Through insightful analysis and survey-driven data, this book provides a deep dive into the mindset of Northeast Indian consumers in the digital age. Whether you are a researcher, marketer, or business professional, this book offers valuable insights into the evolving relationship between consumers and e-marketing in this emerging market.
By:  
Imprint:   Eliva Press
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 19mm
Weight:   476g
ISBN:   9789999324991
ISBN 10:   9999324991
Pages:   356
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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