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How the World's Most Relentless Retailer will Continue to Revolutionize Commerce

Natalie Berg Miya Knights



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Kogan Page
03 January 2019
What is the secret to Amazon's success? What does the ecommerce giant have in store for the future? Explore the disruptive new retail strategies of the world's most relentless retailer and gain valuable lessons that can be applied to any business in the ecommerce sector, with original insight from the company as it continues to revolutionize itself even further.

The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. The rise of online shopping, and its primary player, Amazon, is at the heart of these changes and opportunities.

Amazon's relentless dissatisfaction with the status quo is what makes it such an extraordinary retailer. This book explores whether Amazon has what it takes to become a credible grocery retailer, and as it transitions to bricks and mortar retailing, investigates whether Amazon's stores can be as compelling as its online offering.

Exploring the ecommerce giant's strategies, Amazon offers unique insight into how innovations such voice technology, checkout-free stores and its Prime ecosystem, will fundamentally change the way consumers shop.

Written by industry leading retail analysts who have spent decades providing research-based analysis and opinion on retail strategy and enterprise technology use in retail, Amazon analyzes the impact these initiatives will have on the wider retail sector and the lessons that can be learned from its unprecedented rise to dominance - as stores of the future become less about transactions and more about experiences.
By:   Natalie Berg, Miya Knights
Imprint:   Kogan Page
Country of Publication:   United Kingdom
Dimensions:   Height: 234mm,  Width: 156mm,  Spine: 17mm
Weight:   465g
ISBN:   9780749482794
ISBN 10:   0749482796
Pages:   272
Publication Date:   03 January 2019
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
    • Chapter - 01: It's an Amazon world;
    • Chapter - 02: Why Amazon is not your average retailer - introduction to retail strategy;
    • Chapter - 03: The Prime ecosystem: redefining loyalty for today's modern shopper;
    • Chapter - 04: Retail apocalypse: reality or myth?;
    • Chapter - 05: End of pure-play e-commerce: Amazon's transition to bricks and mortar retailing;
    • Chapter - 06: Amazon's grocery ambitions: creating a platform to sell you everything else;
    • Chapter - 07: Amazon's Whole Foods Market: A brave new era;
    • Chapter - 08: A private label juggernaut: Here comes the squeeze;
    • Chapter - 09: Technology and frictionless retail;
    • Chapter - 10: AI and voice: The new retail frontier;
    • Chapter - 11: Store of the future: How digital automation will enrich the customer experience;
    • Chapter - 12: Store of the future: Shifting from transactional to experiential;
    • Chapter - 13: Retail fulfilment: Winning the customer over the final mile;
    • Chapter - 14: The last-mile infrastructure;
    • Chapter - 15: Conclusion: Peak Amazon?

Natalie Berg has spent many years helping retailers compete, or partner with, retail giants like Walmart and Amazon. An American speaker and retail commentator, she is former Global Research Director at Planet Retail and runs her own consultancy, NBK Retail, specializing in retail strategy, changing shopping habits and future trends. She is co-author of Walmart. Miya Knights is Head of Eagle Eye Solutions with 20 years' experience as an analyst, journalist and editor, specializing in enterprise technology use in retail. She owns Retail Technology magazine and is ranked one of Vend's top 50 retail influencers.

Reviews for Amazon: How the World's Most Relentless Retailer will Continue to Revolutionize Commerce

Berg & Knights' in-depth look at Amazon will be the go-to handbook for retailers looking to understand its impact. It's much more than a book about Amazon - it's a social commentary on the impact of higher-than-ever customer expectations supercharged by technology. Shoppers know what was impossible, is now possible; What was unfeasible, now feasible; what was a dream, a reality. Berg & Knights remind us reinvention to serve this new customer is not optional for any retailer. * Andy Bond, CEO, Pepkor Europe * Berg and Knights lay out in a comprehensive manner a must-read primer on Amazon. This roadmap of history and progression of the online behemoth surgically explores key inflections and pivots that have led to the DNA of Amazon. Most importantly, the insights and implications presented will provoke anyone who participates in the Industry of Everything which Amazon competes in to reassess and evolve their own strategies. I know I will. * Anh Nguyen Lue, North America Open Innovation and eCom Category Management Leader, P&G * As well as being a comprehensive and authoritative insight on how the Amazon model relentlessly evolved to create more Amazon, it's also a must read insight into the future of Shopping and how Retail must adapt to stay relevant to the on my terms customer. * Robin Phillips, CEO, The Watch Shop * For any e-commerce entrepreneur, Berg & Knight bring rich insight into how Amazon has become a 25-year overnight success. But as well as unpicking Amazon's growth, it's also a well-timed reminder about the seismic and exciting changes in customer behaviour that's helping new retailers like Missguided make an impact. * Nitin Passi, CEO and Founder, Missguided * Natalie Berg and Miya Knights have written one of the definitive accounts of the rise of Amazon and its dramatic impact on the world of retail. As a financial analyst that has followed AMZN for over two decades, I found this book to be chock-full of insights and datapoints. Berg and Knights' explanation for why Amazon went physical - developing Amazon Go Stores, acquiring Whole Foods - is particularly compelling. There are valuable lessons in this book for investors and for retailers, especially for companies looking to excell at WACD: What Amazon Can't Do. I highly recommend this book. * Mark S. Mahaney, Internet Analyst, RBC Capital Markets * If you believe in the philosophy of knowing your enemy then Amazon is a must read for any omnichannel retailer. * Tim Mason, CEO, Eagle Eye Solutions *

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