7 Lessons in Sales is a quick course in selling, giving you everything you need to know in just seven short chapters. From listening and asking pertinent questions, to presenting the features and benefits of your product or service to match your customer's needs, you'll discover how to become a world-class salesperson. * Lesson 1: Jump-start your success formula * Lesson 2: Develop product and service expertise * Lesson 3: Understand buying motives * Lesson 4: Turn objections to your advantage * Lesson 5: Presentations and closings * Lesson 6: Create action-provoking systems * Lesson 7: Implement motivation and support systems
Explore the main themes and ideas in sales, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Sales is your fastest route to success.
ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.
By:
Christine Harvey Imprint: John Murray Business Country of Publication: United Kingdom Dimensions:
Height: 196mm,
Width: 128mm,
Spine: 20mm
Weight: 88g ISBN:9781399830188 ISBN 10: 139983018X Series:TYW Pages: 112 Publication Date:26 March 2026 Audience:
General/trade
,
College/higher education
,
Professional and scholarly
,
ELT Advanced
,
Primary
Format:Paperback Publisher's Status: Active
: Sunday: Plan your success : Monday: Gaining product and service expertise : Tuesday: Discover the buying motives : Wednesday: Overcome objections : Thursday: Presentations and closings : Friday: Action-provoking systems : Saturday: Self motivation and support systems
Christine Harvey is an award winning sales executive, author of six best-selling business books in 22 languages, a board member for corporations, a popular conference speaker, plus a trainer to the U.S military and corporations worldwide.