The rapid evolution of AI presents marketers with unparalleled opportunities, but innovation inevitably invites scrutiny. To stay ahead, marketers must ensure their use of AI is both effective and ethical.
This practical book for senior marketing professionals and aspiring leaders is the perfect guide for those looking to embed ethical principles into AI-marketing strategies from the start. As AI becomes more prevalent and integral to marketing, there is an increasing need for marketers to ensure they're not falling short of data privacy principles, algorithmic bias or losing consumer trust. A complete guide that explores the opportunities and challenges presented to marketers by AI, this book enables marketers to implement AI in ways that not only comply with regulations, but also resonate deeply with their audience and their growing demand for ethical business practices.
From understanding the fundamentals of AI and ethics, to implementing and optimizing ethical AI in marketing strategies, Ethical AI in Marketing is designed to enable you to deliver AI initiatives that enhance rather than compromise your brand's reputation. With real-world examples from companies such as Spotify, U.S. Bank and Axios, this book covers topics such as how to deliver hyper-personalized campaigns that resonate with diverse audiences, using AI-powered predictive analytics to anticipate customer needs and behaviors without crossing ethical boundaries and how to pick the right tools that align with your ethical standards. This is the ultimate guide to cultivating a culture of ethical AI throughout your marketing strategy.
By:
Nicole Alexander
Imprint: Kogan Page Ltd
Country of Publication: United Kingdom
Dimensions:
Height: 234mm,
Width: 156mm,
ISBN: 9781398622319
ISBN 10: 1398622311
Pages: 280
Publication Date: 03 August 2025
Audience:
College/higher education
,
Professional and scholarly
,
General/trade
,
Primary
,
Undergraduate
Format: Hardback
Publisher's Status: Forthcoming
Chapter - 00: Introduction: The Intersection of AI, Ethics and Marketing Section - ONE: Foundations of Ethical AI in Marketing Chapter - 01: The Imperative of Ethical AI in Modern Marketing Chapter - 02: Defining Ethical AI in Marketing Section - TWO: Turning Principles into Practice Chapter - 03: Navigating the Challenges and Seizing the Opportunities Chapter - 04: A Blueprint for Ethical AI Integration Chapter - 05: Strategic Mastery: Implementing Ethical AI in Marketing Chapter - 06: Building Trust, Transparency, and Customer Experience with AI Section - THREE: Leading with Integrity Chapter - 07: Governance and Oversight: The Backbone of Ethical AI Chapter - 08: Cultivating a Culture of Ethical AI Section - FOUR: The Path Forward: Future-Proofing Marketing Chapter - 09: The Evolving Landscape of AI in Marketing Chapter - 10: Navigating the Horizon Chapter - 11: Conclusion
Nicole M. Alexander is a leading voice at the intersection of marketing, technology, and AI ethics. With more than 25 years of experience, she has driven marketing across global organizations-including serving as Global Head of Marketing at Meta and Senior Vice President of Innovation at Ipsos-and now shapes future leaders as an adjunct professor at New York University. Nicole serves on the Board of Directors for The Loveland Foundation and on the Advisory Board for Per Scholas. She is based in New York.
