Wine Marketing

C. Michael Hall, Richard Mitchell

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Paperback

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English

Butterworth-Heinemann Ltd
24 September 2007

Sales & marketing; Wines

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation

'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

By: C. Michael Hall, Richard Mitchell
Imprint: Butterworth-Heinemann Ltd
Country of Publication: United Kingdom
Dimensions: Height: 235mm, Width: 165mm, Spine: 20mm
Weight: 600g
ISBN: 9780750654203
ISBN 10: 0750654201
Pages: 376
Publication Date: 24 September 2007
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

C. Michael Hall, Richard Mitchell