Wine Marketing

C. Michael Hall, Richard Mitchell

$368

Hardback

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English

Routledge
02 November 2015

Sales & marketing; Wines

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation

'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

By: C. Michael Hall, Richard Mitchell
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 235mm, Width: 165mm,
Weight: 453g
ISBN: 9781138133921
ISBN 10: 1138133922
Pages: 376
Publication Date: 02 November 2015
Audience: College/higher education , College/higher education , Primary , Primary
Format: Hardback
Publisher's Status: Active

C. Michael Hall, Richard Mitchell