Alistair Williams
...a satisfying synthesis of theory and practice. Williams not only sets out the theory clearly, but also shows how it applies to the complicated world of hospitality. Unlike many academic texts, this book has direction and leaves the reader with a provocative and pertinent message. - Hayden Ingram, International Journal of Contemporary Hospitality Management, February 2003 ...a stimulating read with good application and interest for those who study or practice hospitality management. - Professor Jon Bareham, Professor of Business and Management, University of Brighton, UK