The Work Smarter Guide to Pitching

The Playbook for Painless Persuasion

David Kean, Tanya Khandurova

$29.99

Paperback

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QTY:

English

Little, Brown
18 September 2025

Business communication & presentation; Sales & marketing

Series: Work Smarter Series

'A masterclass in the art of pitching, filled with insights from two of the best experts in the field.' - Kath Easthope, Co-founder of Boardwave

'Kean and Khandurova don't just break the myth of the magic of pitching; they tell you how to practise it.' - Ollie Scott, Founder and CEO of Unknown

'This book puts belief in people and their particular powers at the epicentre of how to achieve a desired response.' - Stephen Court, Chief Marketing Officer, The London Academy of Music & Dramatic Art (LAMDA)

You're pitching more than you think. At work. At home. In meetings. In emails.

It's not just about getting a 'yes'. It's about earning belief. About getting others on board.

Whether you're speaking to a client, an investor or a room full of decision-makers, this book helps you pitch without pretending, sell without selling out, and win the kind of 'yes' that means something. You'll find smart tools, step-by-step guides and practical checklists to help you prepare, present and persuade - your way.

No jargon. No fluff. Just honest persuasion that works.

'Every pitch budget should include the price of a copy of this book for everyone in the team.' - Rob Norman, Advisor, Board Director and former Chief Digital Officer of WPP Media

'One of those rare books that are insightful, practical and fun . . . A mustread for everyone who plays to win.' -Guenther Schumacher, Vice President and Chief Revenue Officer, Venable LLP

The Work Smarter series:

Our books provide shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.

By: David Kean, Tanya Khandurova
Imprint: Little, Brown
Country of Publication: United Kingdom
Dimensions: Height: 214mm, Width: 136mm, Spine: 14mm
Weight: 151g
ISBN: 9781408783184
ISBN 10: 1408783185
Series: Work Smarter Series
Pages: 144
Publication Date: 18 September 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

David Kean and Tatiana Khandurova have been senior leaders in large technology and communications organisations, such as Google and Omnicom, and successful entrepreneurs. TRey have advised the C-suite of many of the world's largest and most successful corporations, as well as start ups, the fastest-growing unicorn companies and private equity and venture capital partnerships: Farfetch, WPP, Stellantis, the Government Property Agency, BNP Paribas, BDO, CBRE, British Airways, McLaren, EE, Phoenix Equity Partners and multiple martech and marcomms companies.

Reviews for The Work Smarter Guide to Pitching: The Playbook for Painless Persuasion

'A masterclass in the art of pitching, filled with insights from two of the best experts in the field.' - Kath Easthope, Co-founder of Boardwave 'Kean and Khandurova don't just break the myth of the magic of pitching; they tell you how to practise it.' - Ollie Scott, Founder and CEO of Unknown 'Every pitch budget should include the price of a copy of this book for everyone in the team.' - Rob Norman, Advisor, Board Director and former Chief Digital Officer of WPP Media 'This book puts belief in people and their particular powers at the epicentre of how to achieve a desired response.' - Stephen Court, Chief Marketing Officer, The London Academy of Music & Dramatic Art (LAMDA) 'A book every senior exec should buy and distribute around the business development team. It covers all scenarios and shares winning applicable tips that make the pitch a lot more insightful, structured and successful. Super smart.' - Myriam Vander Elst, Chief Engagement Officer, Epic Foundation 'One of those rare books that are insightful, practical and fun . . . A mustread for everyone who plays to win.' -Guenther Schumacher, Vice President and Chief Revenue Officer, Venable LLP 'I should buy the entire print run. Not just so that everyone can have their own copy, but, importantly, to keep it out of the hands of our competition.' - Glen Lomas, Omnicom Advertising Group, Western Europe 'Highly recommended for anyone who wants to win hearts and minds.' - Genevieve Barr, screenwriter and actor