Internal Communication in Times of Crisis: How to secure employee trust, support and advocacy in crisis...

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Alison Arnot

Internal Communication in Times of Crisis

How to secure employee trust, support and advocacy in crisis situations

Alison Arnot

$68.95

Paperback

Forthcoming
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English

Kogan Page Ltd
03 July 2025

Personnel & human resources management; Business communication & presentation; Public relations

Traditionally, crisis communication has focused on the needs of the media and other external audiences, yet it is your employees who often face the crisis most directly and who fuel your organization's reputation, resilience and recovery.

Internal Communications in Times of Crisis will help you unlock the power of internal communication to guide your organization through crisis and back to business as usual with confidence and care.

Written by expert communications trainer and consultant Alison Arnot, this comprehensive guide covers the full span of internal crisis communication. This book explains how to make sure employees feel heard, supported and valued amid the shock and emotion a crisis brings. Learn how to motivate and empower them with the knowledge needed to deliver a crisis response and harness pride and passion to inspire your employees to connect, collaborate and advocate for the organization as you negotiate the path to recovery.

Using a mix of theory, practical examples and expert insights, this book gives you the understanding necessary to support your employees through a crisis and helps you understand the different approaches and considerations required in different crisis situations. Covering strategic activity such as gathering insight, setting objectives, working with leadership, defining approach and evaluating success together with tactical activity such as crafting messages, selecting channels and addressing concerns, this is the ultimate guide for internal communicators looking to navigate crises with confidence.

By: Alison Arnot
Imprint: Kogan Page Ltd
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781398620599
ISBN 10: 1398620599
Pages: 240
Publication Date: 03 July 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Forthcoming

Chapter - 00: Preface Chapter - 01: What is a Crisis? Chapter - 02: The Importance of Internal Communication in Times of Crisis Chapter - 03: Anticipating and Understanding Crisis in Your Organization Chapter - 04: Understanding Your Internal Community and What They Need Chapter - 05: Defining your Strategy and Agreeing Approach Chapter - 06: Crafting your Content and Messaging Chapter - 07: Selecting the Right Channels Chapter - 08: Working with Leaders and Line Managers Chapter - 09: Listening to Your People and Responding to Feedback Chapter - 10: Taking Care of Yourself Chapter - 11: Common Challenges and How to Fix Them Chapter - 12: Measuring and Evaluating Your Success Chapter - 13: Tools to Support You at Every Stage

Alison Arnot is an award-winning business owner, trainer, consultant and speaker with over 25 years' front-line experience in PR, internal communication and crisis communication. For the past 12 years she has trained others in these disciplines for the Chartered Institute of Public Relations (CIPR) and for clients through her business Catalyst Communications.