"You're in big trouble if you rely on having ""feet on the street"" to generate new sales. Selling in today's economy has forever changed. Buyers today are more challenging to reach and offer less of their time to anyone in sales. So it's time to rethink how we generate sales to create a sustainable model that produces consistent results.
This book addresses the shifts sales professionals, and their organizations need to make in introducing modern sales strategies. It provides insights and proven strategies for business owners, sales executives, leaders, and professionals -- anyone who desires to create a rapid and sustained increase in their sales without investing significant time or money.
In a comprehensive review of the author's work with global companies, Casemore introduces a model for ""Unstoppable Selling"" -- capturing the strategies and tactics of how top-performing companies have continued to sell more each year, all while increasing the predictability of their sales growth.
This book contains powerful models, tools, and resources, including the Hybrid Sales Funnel, Rocket Fuel Referral Process, and the Market Maximizer. In addition, the book demonstrates how you can quickly establish your Unstoppable Sales Machine regardless of the size or sector of your company.
Introducing your own unstoppable sales machine will not require you to hire a bunch of experts or more employees. This book accepts you where you are and then walks you through the steps to quickly introduce and launch your very own machine. You'll find all the advice, guidance, case studies, and worksheets in this one convenient book ready for you to implement. If you intend to scale your business or want more freedom from the daily rollercoaster of your current sales strategy, this is the book for you.
Selling is a noble profession and the heart and soul of every business -- Yet the continued evolution of today's customers, how they engage, select, and buy products and services, requires we rethink how we approach selling. In this book, Casemore shows you how to become an expert at sales while having the freedom and comfort of knowing that your machine will never let you down."
By:
Shawn Casemore
Imprint: Productivity Press
Country of Publication: United Kingdom
Dimensions:
Height: 229mm,
Width: 152mm,
Weight: 340g
ISBN: 9781032180540
ISBN 10: 1032180544
Pages: 200
Publication Date: 27 July 2022
Audience:
Professional and scholarly
,
Undergraduate
Format: Paperback
Publisher's Status: Active
Part 1: New Age Selling: What it Takes to Sell in Today’s Evolving Marketplace 1: What is an Unstoppable Sales Machine (and why do I need one)? 2: Course Correction: How to Get the Attention of Today’s Buyers. 3: Be There First with the Most: Staying ahead of your competition. 4: What Will Happen if You Don’t Build Your Sales Machine? Part 2: Ingredients for building your Unstoppable Sales Machine: Where to begin. 5: Building Your Machine and the Best Place to Start. 6: Ideal Buyer’s: Why You Need Them and How to Attract Them. 7: Countdown to Conversion: Engaging with Your Ideal Buyers 8: Countdown to Launch: Fine Tuning Your Machine Before Liftoff 9: Board the Crew: Gaining Buy-in to Enable Your Sales Machine. Part 3: Prepare the Rockets: Launching your machine. 10: Launch Your Machine (prepare for the worst, expect the best). 11: Advanced Strategies to Accelerate Your Sales 12: Dial in Your Sales: Scale Up or Slow Down Your Sales with your Machine. 13: Set Your Sights on Market Domination
Shawn Casemore is a consultant, speaker, and executive advisor. He is the Owner and Founder of Casemore and Co. Inc., a global consulting firm that has attracted clients such as CN Rail, Tim Hortons, PepsiCo, Kids Help Phone, Sick Kids, and over 200 other leading organizations. He’s served on several boards including the Canadian Association of Family-Owned Enterprises and Excellence in Manufacturing Consortium. His speaking typically includes over two dozen keynotes each year at major conferences, and he’s lectured at institutions such as the University of Waterloo and Humber Institute of Technology and Advanced Learning. Shawn’s published work includes hundreds of articles in print and online for publications such as Fast Company, Chief Executive, Industry Week, and the Globe and Mail. He’s also written two commercially published books, including his most recent, The Unstoppable Organization.
